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Marketing channels : a relationship management approach
Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 1997
Persistent link: https://www.econbiz.de/10004325469
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Marketing channels : a relationship management approach
Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004484618
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Direct marketing, direct selling, and the mature consumer : a research study
Lumpkin, James R.; Caballero, Marjorie J.; Chonko, … - 1989
Persistent link: https://www.econbiz.de/10004070510
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Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P. - 1996
Persistent link: https://www.econbiz.de/10004319755
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Marketing strategies for the mature market
Moschis, George P. - 1994
Persistent link: https://www.econbiz.de/10004242098
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Marketing to older consumers : a handbook of information for strategy development
Moschis, George P. - 1992
Persistent link: https://www.econbiz.de/10004158063
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Consumer socialization : a life-cycle perspective
Moschis, George P. - 1987 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004620830
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EXPORT MARKETING MANAGEMENT
Alexandrides, Costas George; Moschis, George P. - 1977
Persistent link: https://www.econbiz.de/10003998280
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The maturing marketplace : buying habits of baby boomers and their parents
Moschis, George P. (contributor)
Persistent link: https://www.econbiz.de/10004595833
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Acquisition of the consumer role by adolescents
Moschis, George P. - 1976 - [Mikrofilm-Ausg.]
Persistent link: https://www.econbiz.de/10004838475