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Consumer decision-making : a comparative analysis of three behavioral models
Peter, Jerome Paul - 1974
Persistent link: https://www.econbiz.de/10004849274
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Consumer behaviour and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10004139505
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James Howard - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10004113127
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004091454
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James Howard - 1989 - 2. ed.
Persistent link: https://www.econbiz.de/10004092819
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Strategic management : a focus on process
Certo, Samuel C.; Peter, Jerome Paul - 1990
Persistent link: https://www.econbiz.de/10004082600
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed.
Persistent link: https://www.econbiz.de/10004191963
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul (contributor);  … - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10004148294
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Marketing for the manufacturer
Peter, Jerome Paul - 1992
Persistent link: https://www.econbiz.de/10004148494
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Understanding consumer behavior
Peter, Jerome Paul; Olson, Jerry C. - 1994
Persistent link: https://www.econbiz.de/10004568337