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Applying social cognition to consumer-focused strategy
Kardes, Frank R. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004857601
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2007 - 8. ed., international ed. 2008
Persistent link: https://www.econbiz.de/10004881226
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004259011
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Marketing-Management : [Hauptbd.]
2001 - 10., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10004679550
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Marketing management and strategy
Doyle, Peter - 2006 - 4. ed.
Persistent link: https://www.econbiz.de/10004806806
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Marketing management
Winer, Russell S. - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004892624
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Marketing management
Winer, Russell S.; Dhar, Ravi - 2011 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008728263
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Consumer tribes
Cova, Bernard (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10004477043
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Produktvorankündigungen : Grundlagen, Wirksamkeit, Management
Weissbrich, Dirk - 2006
Persistent link: https://www.econbiz.de/10004890530
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Krisenmanagement und Komplexität : betriebswirtschaftliche Krisentheorie im Kontext multioptionalen Konsumentenverhaltens
Cezanne, Marc - 1999
Persistent link: https://www.econbiz.de/10004599531