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Corporate reputation : brand and communication
Roper, Stuart - 2012
Persistent link: https://www.econbiz.de/10009498192
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Brand Hollywood : selling entertainment in a global media age
Grainge, Paul - 2008
Persistent link: https://www.econbiz.de/10004894280
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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
Schmitt, Bernd Herbert - 1999
Persistent link: https://www.econbiz.de/10004034624
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Ästhetik im Marketing : der Einfluss von Ästhetik auf die Identität einer Marke
Rümmler, Arne - 2006
Persistent link: https://www.econbiz.de/10004395424
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Imagetransfer
Mayer, Anneliese; Mayer, Ralf Ulrich - 1987
Persistent link: https://www.econbiz.de/10004620260
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After image : mind-altering marketing
Grant, John - 2002
Persistent link: https://www.econbiz.de/10004749017
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Der Markendiamant : Marken richtig vermarkten
Lüppens, Marcus - 2006
Persistent link: https://www.econbiz.de/10004909673
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Innengerichtetes identitätsbasiertes Markenmanagement
Zeplin, Sabrina - 2006
Persistent link: https://www.econbiz.de/10004909745
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Strategische identitätsorientierte Markenführung
Ringle, Tanja - 2006
Persistent link: https://www.econbiz.de/10004909797