Showing 1 - 10 of 460
Zusammenfassung Sich ständig ändernde Kundenbedürfnisse und Anforderungen verlangen laufend nach technischen Innovationen und der Adaptierung bestehender Systeme. Mit diesem Artikel wird die neuartige Network Connected Disc (n-CD) −eine individualisierbare Disc mit implementierten...
Persistent link: https://www.econbiz.de/10014624199
how little published research exists documenting DMA’s evaluation by this large and growing ethnic market. Also seeks to …
Persistent link: https://www.econbiz.de/10014848223
Direct‐to‐consumer (DTC) advertising of prescription drugs is no longer the novel experiment it was during the late 1980s. Liberalization of the Food and Drug Administration regulations in the USA, combined with a substantial body of evidence that DTC advertising is a stimulus to consumer...
Persistent link: https://www.econbiz.de/10014848328
There exists a vibrant literature dealing with one‐to‐one marketing and mass customization. The practice holds the promise of very satisfied customers, and profitable marketers who can create their own unassailable market positions. One of the building blocks of mass customization is...
Persistent link: https://www.econbiz.de/10014848360
The recent adoption by the US Federal Trade Commission of the national Do‐Not‐Call Registry prohibiting most telemarketers from contacting individuals once their number is added to the listing is a threat to the US domestic telemarketing industry. Analysis of US federal law suggests that the...
Persistent link: https://www.econbiz.de/10014848369
Purpose – This article seeks to examine attitudes about direct‐to‐consumer advertising (DTCA) of prescription drugs to final users (referred to as consumers in this paper). Design/methodology/approach – A national telephone survey was carried out of 300 consumers that had seen a doctor...
Persistent link: https://www.econbiz.de/10014848584
Purpose – The purpose of this paper is to uncover common and outdated misconceptions about couponing and present new, updated strategies that can improve redemption statistics. Design/methodology/approach – ICOM sought to understand the landscape of couponing by examining data from a...
Persistent link: https://www.econbiz.de/10014848640
Purpose – The purpose of this paper is to examine commonly relied upon product sampling strategies, direct‐to‐consumer sampling and event sampling, to determine which method can deliver the greatest return on investment in a variety of situations. Design/methodology/approach – The paper...
Persistent link: https://www.econbiz.de/10014848674
Persistent link: https://www.econbiz.de/10014848691
Purpose – The outcomes of data‐driven marketing are presumed to be superior but those outcomes are partly dependent on data inputs that are accurate. This paper sets out to highlight problems associated with poor data quality. Design/methodology/approach – The name of the author's dog was...
Persistent link: https://www.econbiz.de/10014848803