/implications – The study is oriented more towards industrial services. Further research is encouraged that extends the study domain to … consumer and professional services. Originality/value – The research demonstrates the mediating influence that relationship … into the largely ignored industrial services sector.  …

. Communication during the NSD process is important if the needs of customers are to be met functionally as well as economically. The … results presented in this paper identify communication skills associated with successful NSD. Case research into nine UK … “lead customers” – throughout the development process. Less successful developers concentrate their communication exchange …

extent of outreach of hospitality services to customers. Design/methodology/approach – After a review of several hospitality … services, two factors were selected to assess their outreach to customers: location of service provider; and direct or indirect … features of these services. It became apparent that, as the technological innovations develop, new categories of services are …

Purpose – This paper aims to investigate the properties and attributes of networked services and to propose a general … categorization scheme for such services. Design/methodology/approach – Two separate studies were conducted to test the validity and … applicability of the categorization scheme. First, industry experts categorized a set of pre‐selected mobile services based on the …

Purpose – The purpose of this paper is to unlock positions regarding the goods/services dichotomy in service marketing … and to offer an argument that treats goods and services on an ontologically equal basis. Design/methodology/approach – A … to reproduce and even strengthen the asymmetry between goods and services. A post‐paradigmatic analysis opens up new …

Purpose – The purpose of this paper is to provide insights into the benefits of data‐driven services marketing and …‐driven services marketing and the value of traditional and contemporary metrics. Since the true potential of data‐driven service …

Purpose – The purpose of this article is to review the emerging literature of services business markets (SBMs) from … introduction to the special issue on services business‐to‐business markets by examining the context. Design …'s grounded theory. The constant comparison method was used with in vivo coding to reveal themes in the literature. These themes …

seeks to present a model of how social network theory can help in understanding why some services firms manage to reinvent …Purpose – Current marketing theory and practice have recognized that exchanges between buyers and sellers are … little effort to address the role of larger social networks in which business‐to‐business services firms operate. This paper …

Purpose This paper aims to highlight the importance of interdisciplinary services marketing research and identify basic … prerequisites for inter-disciplinary work in the field of services marketing, and to offer directions to services marketing scholars … argue for the importance of interdisciplinary research in services marketing. The authors also develop a framework featuring …