Thorbjørnsen, Helge; Pedersen, Per E.; Nysveen, Herbjørn - In: European Journal of Marketing 43 (2009) 3/4, pp. 371-397
Purpose – This paper aims to investigate the properties and attributes of networked services and to propose a general … categorization scheme for such services. Design/methodology/approach – Two separate studies were conducted to test the validity and … applicability of the categorization scheme. First, industry experts categorized a set of pre‐selected mobile services based on the …