Purpose – This research paper aims to explore the perceptions of Muslim consumers of the degree of compliance of … the Muslim consumers were examined by distributing a self‐administered survey questionnaire to a sample of 450 Muslim … respondents residing in the major towns in Peninsular Malaysia. Items used in the questionnaire were derived from the basic …

are described to show the overview of the current scenario in Malaysia. Various marketing strategies are suggested to … to an underestimate of these young consumers' power.  …

Purpose – This article discusses one approach to innovation involving changing the way a product is delivered to … coming up with entirely new products that have strong customer appeal, because most consumers have a familiarity and loyalty … to products they already use. One solution to this is channel innovation. This involves finding new ways to deliver …

/methodology/approach The data for this study were collected via face-to-face contact with consumers in Eskisehir. A total of 275 usable …

, buying impulsiveness, and consideration of return policies of US consumers. Design/methodology/approach – A convenience … inhibit consumers' purchasing. Originality/value – There is limited research on potential effects of adopting restrictive … innovative or impulsive consumers.  …

Purpose – This paper aims to explore what factors motivate consumers to engage in co-creation innovation activities …-)related motives. Practical implications – Understanding the factors that motivate consumers to engage in co-creation activities … enables firms to strategically manage their co-creation relationships and innovation processes. Originality/value – The study …

Purpose – Consumers are sometimes unexpectedly resistant toward radically innovative product concepts, and it is often … new ways to make consumers familiar with new product concepts. The purpose of this study is to present the argument that … educating consumers may not solve all problems, and may sometimes even address the wrong question. Design …

Purpose – This paper attempts to examine the relationship between consumer innovativeness and consumers' acceptance of …. Findings – It is proposed that consumer innovativeness exerts considerable influence on consumers' acceptance of brand … consumers' acceptance of brand extensions. Research limitations/implications – This study can help marketers develop appropriate …