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Globalisierung und die Prognose des deutschen Außenhandels / Forecasting Germany’s Exports and Imports in the Era of Globalization

Strauß, Hubert - In: Jahrbücher für Nationalökonomie und Statistik 223 (2003) 2, pp. 176-203

Summary Globalization has increased the differential between growth of world trade volumes and growth of world GDP …Zusammenfassung Handelsliberalisierung und Globalisierung haben dazu geführt, dass der Welthandel deutlich schneller …-correction models for quarterly data on Germany’s foreign trade, imports react more strongly to an increase in the intensity of world …

Persistent link: https://www.econbiz.de/10014608928

Globalization, expectations model of economic nationalism, and consumer behavior

Akhter, Syed H. - In: Journal of Consumer Marketing 24 (2007) 3, pp. 142-150

increasing globalization might lead to an increase in economic nationalism. Business executives, therefore, need to focus not …

Persistent link: https://www.econbiz.de/10014848592

Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions

Zbib, Imad J.; Wooldridge, Barbara R.; Ahmed, Zafar U.; … - In: Journal of Consumer Marketing 27 (2010) 2, pp. 139-156

Purpose – This paper aims to study country of origin perceptions of Lebanese consumers with respect to potato chips, the correlation involved between country of manufacture and consumer behavior; purchase intent; and product quality. Design/methodology/approach – Four hypotheses in respect...

Persistent link: https://www.econbiz.de/10014848787

Starbucks International enters Kuwait

Welsh, Dianne H.B.; Raven, Peter; Al‐Mutair, Nasser - In: Journal of Consumer Marketing 15 (1998) 2, pp. 191-197

This case describes the situation surrounding the entrance of Starbucks International Coffee into the Kuwait marketplace. It requires students to consider relevant small business and entrepreneurship issues in determining an appropriate response. These issues include: international joint...

Persistent link: https://www.econbiz.de/10014849203

A cross‐cultural study of consumer perceptions about marketing ethics

Singhapakdi, Anusorn; Rawwas, Mohammed Y.A.; Marta, Janet K. - In: Journal of Consumer Marketing 16 (1999) 3, pp. 257-272

Given the ever‐increasing globalization of economies, growing numbers of marketing firms are expecting more of their …, though globalization also complicates ethical questions, because an individual’s culture affects his/her ethical decision …

Persistent link: https://www.econbiz.de/10014849242

Predisposition towards foreign brands and materialism: a quantitative assessment

Vohra, Aastha Verma; Gupta, Garima - In: Journal of Asia Business Studies 11 (2017) 1, pp. 41-59

Purpose The purpose of this paper is to identify the dimensions of predisposition towards foreign brands (PTFB) for Indian consumers and examine their impact on materialism/materialist value (MAT). The study further conducts an in-depth analysis of these constructs for possible variations across...

Persistent link: https://www.econbiz.de/10014838552

Measuring cross‐cultural service quality

Smith, Anne M.; Reynolds, Nina L. - In: International Marketing Review 19 (2002) 5, pp. 450-481

The trend towards internationalisation in many service industries has increased the need for both managers and academics to collect cross‐cultural/national consumer‐perceived service quality data. Failure to establish cross‐cultural equivalence and to detect differences in cross‐national...

Persistent link: https://www.econbiz.de/10014827222

Globalization and reluctant buyers

Suh, Taewon; Kwon, Ik‐Whan G. - In: International Marketing Review 19 (2002) 6, pp. 663-680

This study attempted to empirically test a debatable hypothesis that globalization entails homogenization in consumers … of globalization. …

Persistent link: https://www.econbiz.de/10014827231

Beyond national culture: implications of cultural dynamics for consumer research

Samuel Craig, C.; Douglas, Susan P. - In: International Marketing Review 23 (2006) 3, pp. 322-342

trends of globalization and multiculturalism make it increasingly important to develop a deeper understanding of culture and …

Persistent link: https://www.econbiz.de/10014827355

A categorization approach to analyzing the global consumer culture debate

Merz, Michael A.; He, Yi; Alden, Dana L. - In: International Marketing Review 25 (2008) 2, pp. 166-182

Purpose – Given the ongoing globalization debate and lack of agreement about whether consumer cultures are …

Persistent link: https://www.econbiz.de/10014827416

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