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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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Artificial intelligence in marketing : topic modeling, scientometric analysis, and research agenda
Mustak, Mekhail; Salminen, Joni; Plé, Loïc; Wirtz, Jochen - In: Journal of business research : JBR 124 (2021), pp. 389-404
Persistent link: https://www.econbiz.de/10012493900
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How intelligent automation, service robots, and AI will reshape service products and their delivery
Wirtz, Jochen; Pitardi, Valentina - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 289-300
Persistent link: https://www.econbiz.de/10014330947
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Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence
Wirtz, Jochen; Hofmeister, Johannes; Chew, Patricia Y. P.; … - In: The service industries journal 43 (2023) 15/16, pp. 1173-1196
Persistent link: https://www.econbiz.de/10014423344
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Service robots and their implications for service delivery
Wirtz, Jochen; Kunz, Werner H.; Paluch, Stefanie; … - In: A Research Agenda for Service Marketing, (pp. 23-43). 2024
Persistent link: https://www.econbiz.de/10014517864