Narrow search
Showing 1 - 3 of 3
Cover Image
Gaining strategic marketing advantage
Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
Cover Image
Strategic marketing's new challenge
Cravens, David W. - In: Business horizons 26 (1983) 2, pp. 18-24
Persistent link: https://www.econbiz.de/10003519766
Cover Image
Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771