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Durchbruch bei der Preisentscheidung : conjoint measurement: e. neue Technik zur Gewinnoptimierung
Kucher, Eckhard; Simon, Hermann - 1987
Persistent link: https://www.econbiz.de/10000730015
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Betriebliche Absatzpolitik für die Molkereiwirtschaft : Grundlagen und Instrumente
Seidler, Karl (contributor); Berz-List, Günter (contributor) - 1969
Persistent link: https://www.econbiz.de/10000585251
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Efficient pricing with rivalry and economies of scale
Braeutigam, Ronald R. - 1982
Persistent link: https://www.econbiz.de/10000419113
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Richtiger Preis - besserer Absatz : Aktive Preis- und Rabattpolitik
Scheele, Walter - 1962
Persistent link: https://www.econbiz.de/10000525600
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Modern marketing strategy
Bursk, Edward Collins (contributor);  … - 1964
Persistent link: https://www.econbiz.de/10000329053
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Product-line strategies
Bailey, Earl L. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000534125
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Basic marketing. Concepts, decisions, and strategies
Cundiff, Edward William; Still, Richard Ralph - 1971 - 2. ed
Persistent link: https://www.econbiz.de/10000571220