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Simulation techniques in the analysis of marketing strategy
Claycamp, Henry J.; Amstutz, Arnold E. - In: Applications of the sciences in marketing management, (pp. 113-150). 1968
Persistent link: https://www.econbiz.de/10003468727
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Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram - 1967
Persistent link: https://www.econbiz.de/10003012249
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Environmental facrors and marketing practices
Douglas, Susan P.; Wind, Yoram - In: European journal of marketing : EJM 7 (1973/74) 3, pp. 155-165
Persistent link: https://www.econbiz.de/10002089911
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New way to measure consumersʹ judgments
Green, Paul E.; Wind, Yoram - In: Harvard business review : HBR 53 (1975) 4, pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
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International market segmentation
Wind, Yoram; Douglas, Susan P. - In: European journal of marketing : EJM 6 (1972) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10003012275
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International portfolio analysis and strategies : the challenge of the 80s
Wind, Yoram; Douglas, Susan - In: Journal of international business studies : JIBS ; an … 12 (1981) 2, pp. 69-82
Persistent link: https://www.econbiz.de/10003012333
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Marketing strategy : new directions for theory and research
Wind, Yoram; Robertson, Thomas S. - In: Journal of marketing 47 (1983) 2, pp. 12-25
Persistent link: https://www.econbiz.de/10003012476