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~subject:"Consumer behaviour"
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Kaiser, Harry M.
63
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49
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31
Gierl, Heribert
31
Kind, Hans Jarle
30
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27
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27
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27
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26
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25
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25
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24
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24
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24
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23
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Huh, Jisu
22
Yoon, Sukki
22
Diehl, Sandra
21
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20
Kinnucan, Henry W.
20
Nilssen, Tore
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20
Campbell, Colin L.
19
Carlson, Les
19
Dens, Nathalie
19
Terlutter, Ralf
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Franses, Philip Hans
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Liaukonyte, Jura
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Reid, Leonard N.
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Schlosser, Rainer
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Silk, Alvin J.
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National Bureau of Economic Research
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33
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
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Edward Elgar Publishing
9
Université Paris-Dauphine (Paris IX)
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RWI - Leibniz-Institut für Wirtschaftsforschung
7
EconWPA
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European Society for Opinion and Marketing Research
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American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Forschungsinstitut zur Zukunft der Arbeit
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Zentralausschuss der Werbewirtschaft
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Økonomisk institutt, Universitetet i Oslo
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Cowles Foundation for Research in Economics, Yale University
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European Advertising Academy
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IGI Global
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Journal of advertising research
216
International journal of advertising : the review of marketing communications
215
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
184
Journal of business research : JBR
175
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
151
European Journal of Marketing
143
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Journal of promotion management : JPM
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Young Consumers
83
Journal of historical research in marketing
73
Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
70
European journal of operational research : EJOR
69
Journal of retailing and consumer services
68
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
International Marketing Review
59
NBER Working Paper
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
SpringerLink / Bücher
58
Strategic Direction
58
Working paper / National Bureau of Economic Research, Inc.
58
International journal of internet marketing and advertising : IJIMA
56
Psychology & marketing
56
International journal of industrial organization
55
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of Services Marketing
46
Journal of current issues and research in advertising
46
Discussion paper / Centre for Economic Policy Research
44
Journal of marketing
44
CESifo working papers
40
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
39
Journal of business ethics : JOBE
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ECONIS (ZBW)
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Other ZBW resources
893
RePEc
367
USB Cologne (EcoSocSci)
177
EconStor
74
BASE
41
ArchiDok
2
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Brand new justice : how branding places and products can help the developing world
Anholt, Simon
-
2005
-
rev. ed.
Persistent link: https://www.econbiz.de/10004095778
Saved in:
3
Brand it yourself : the fast, focused way to marketplace magic
Altman, Lynn
-
2006
Persistent link: https://www.econbiz.de/10004272064
Saved in:
4
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
5
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004445228
Saved in:
6
Celebrity sells
Pringle, Hamish
-
2004
Persistent link: https://www.econbiz.de/10004445261
Saved in:
7
Creating passion brands : getting to the heart of branding
Edwards, Helen
;
Day, Derek
-
2005
Persistent link: https://www.econbiz.de/10004539430
Saved in:
8
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2003
Persistent link: https://www.econbiz.de/10004755180
Saved in:
9
Strategic
advertising
campaigns
Schultz, Don E.
;
Barnes, Beth E.
-
1999
-
5. ed
Persistent link: https://www.econbiz.de/10004735311
Saved in:
10
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Lindstrøm, Martin
-
2005
Persistent link: https://www.econbiz.de/10004821294
Saved in:
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