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~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Firmenimage"
~subject:"Viral marketing"
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Advertising
Customer satisfaction
Firmenimage
Viral marketing
Markenimage
10,760
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10,513
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6,874
Brand management
6,871
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6,415
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6,414
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3,208
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3,186
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1,826
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1,825
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959
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958
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875
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865
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718
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Han, Heesup
11
Melewar, T. C.
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Foroudi, Pantea
10
Huber, Frank
9
Loureiro, Sandra Maria Correia
9
Bang, Nguyen
8
Gierl, Heribert
7
Usman, Osly
7
Becker, Kip
6
De Chernatony, Leslie
6
Dennis, Charles
6
Gil Saura, Irene
6
Iglesias, Oriol
6
Sreejesh, S.
6
Wong, IpKin Anthony
6
Augusto, Mário Gomes
5
Berger, Jonah
5
Foroudi, Mohammad Mahdi
5
Khan, Imran
5
Kim, Eunice
5
Romaniuk, Jenni
5
Tomczak, Torsten
5
Van Hoye, Greet
5
Wallace, Elaine
5
Yu, Jongsik
5
Assaker, Guy
4
Bang Nguyen Viet
4
Bilgihan, Anil
4
Buil, Isabel
4
Chahal, Hardeep
4
Civelek, Mustafa Emre
4
Esmaeilpour, Majid
4
Fatma, Mobin
4
Fetscherin, Marc
4
Guzman, Francisco
4
Hussain, Shahzeb
4
Hwang, Jinsoo
4
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4
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4
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1
Westfälische Wilhelms-Universität Münster
1
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Journal of business research : JBR
82
Journal of retailing and consumer services
57
The journal of product & brand management
50
The journal of brand management : an international journal
40
International journal of hospitality management
30
Journal of marketing communications
30
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
21
International journal of internet marketing and advertising : IJIMA
21
Psychology & marketing
21
International journal of advertising : the quarterly review of marketing communications
19
International journal of advertising : the review of marketing communications
17
Journal of hospitality marketing & management
17
European journal of marketing : EJM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing intelligence & planning
15
Journal of promotion management : JPM
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of contemporary hospitality management
13
Journal of advertising research
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of promotion management : innovations in planning and applied research
13
Tourism management : research, policies, practice
13
Journal of business ethics : JOBE
12
The journal of consumer marketing
12
Cogent business & management
11
Journal of Islamic marketing
11
Journal of vacation marketing
11
Corporate reputation review : an international journal
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of destination marketing & management
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
International journal of consumer studies
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International journal of technology marketing : IJTMkt
8
Journal of Asian finance, economics and business : JAFEB
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
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ECONIS (ZBW)
1,843
USB Cologne (EcoSocSci)
3
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1
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515362
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2
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429717
Saved in:
3
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
4
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
5
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
6
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
7
Images and identities of products and organizations : a semiotic exercise
Christensen, Lars Thøger
-
1997
Persistent link: https://www.econbiz.de/10000987189
Saved in:
8
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
9
Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G.
-
1996
Persistent link: https://www.econbiz.de/10000553980
Saved in:
10
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
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