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~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Firmenimage"
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Advertising
Customer satisfaction
Firmenimage
Markenimage
11,059
Brand image
10,808
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Brand management
7,096
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Han, Heesup
12
Melewar, T. C.
10
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9
Huber, Frank
9
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8
Loureiro, Sandra Maria Correia
8
Gierl, Heribert
7
Gil Saura, Irene
6
Iglesias, Oriol
6
Usman, Osly
6
Yu, Jongsik
6
Becker, Kip
5
Dennis, Charles
5
Foroudi, Mohammad Mahdi
5
Sreejesh, S.
5
Tomczak, Torsten
5
Van Hoye, Greet
5
Wong, IpKin Anthony
5
Ahn, Jiseon
4
Bang Nguyen Viet
4
Chahal, Hardeep
4
Chua, Bee-Lia
4
Civelek, Mustafa Emre
4
Esmaeilpour, Majid
4
Guzman, Francisco
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Hwang, Jinsoo
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Hyun, Sunghyup Sean
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Japutra, Arnold
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Keller, Kevin Lane
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Khan, Imran
4
Kim, Jinkyung Jenny
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Lee, Jung Wan
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Liu, Chih-Hsing
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4
Rather, Raouf Ahmad
4
Romaniuk, Jenni
4
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4
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4
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4
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IGI Global
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Odense Universitet / Institut for Afsaetningsøkonomi
1
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1
Westfälische Wilhelms-Universität Münster
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Journal of business research : JBR
64
Journal of retailing and consumer services
44
The journal of brand management : an international journal
35
The journal of product & brand management
32
International journal of hospitality management
27
Journal of travel and tourism marketing
27
Journal of marketing communications
26
Asia Pacific journal of marketing and logistics
18
International journal of advertising : the review of marketing communications
18
International journal of advertising : the quarterly review of marketing communications
16
Psychology & marketing
16
Journal of advertising research
15
European journal of marketing : EJM
13
International journal of internet marketing and advertising : IJIMA
13
Journal of Islamic marketing
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of hospitality marketing & management
13
Journal of promotion management : JPM
13
Tourism management : research, policies, practice
13
International journal of contemporary hospitality management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business ethics : JOBE
12
Marketing intelligence & planning
12
Journal of promotion management : innovations in planning and applied research
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Cogent business & management
10
Corporate reputation review : an international journal
10
Journal of advertising : official publication of the American Academy of Advertising
10
The journal of consumer marketing
10
Journal of strategic marketing
9
Journal of vacation marketing
9
International marketing review
8
Journal of destination marketing & management
8
Journal of the Academy of Marketing Science
8
Global business review
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Marketing letters : a journal of research in marketing
7
Nepalese journal of economics : a publication of Uniglobe College
7
Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
1,577
USB Cologne (EcoSocSci)
3
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Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429717
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2
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515362
Saved in:
3
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
4
Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G.
-
1996
Persistent link: https://www.econbiz.de/10000553980
Saved in:
5
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
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6
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
7
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
8
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
9
Werbung als Verhaltensvorbild für Mitarbeiter : eine empirische Untersuchung am Beispiel UBS
Henkel, Sven
-
2008
Persistent link: https://www.econbiz.de/10003754613
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10
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
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