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~subject:"Customer satisfaction"
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Markenimage - Konzeptualisieru...
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Advertising
Customer satisfaction
Markenimage
11,060
Brand image
10,809
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7,101
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7,097
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6,644
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6,643
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3,302
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994
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991
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917
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907
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883
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883
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749
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749
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670
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609
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602
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508
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508
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497
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481
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466
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466
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465
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450
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431
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430
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429
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Han, Heesup
10
Loureiro, Sandra Maria Correia
8
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6
Huber, Frank
6
Usman, Osly
6
Gil Saura, Irene
5
Sreejesh, S.
5
Wong, IpKin Anthony
5
Chahal, Hardeep
4
Chua, Bee-Lia
4
Civelek, Mustafa Emre
4
Esmaeilpour, Majid
4
Hwang, Jinsoo
4
Hyun, Sunghyup Sean
4
Japutra, Arnold
4
Kim, Jinkyung Jenny
4
Liu, Chih-Hsing
4
Melewar, T. C.
4
Rather, Raouf Ahmad
4
Romaniuk, Jenni
4
Rosengren, Sara
4
Vashisht, Devika
4
Yu, Jongsik
4
Ahn, Jiseon
3
Allan, David
3
Arora, Nilesh
3
Assaker, Guy
3
Bang Nguyen Viet
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Bilgihan, Anil
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Buijzen, Moniek
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Cohen, Justin
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Enkawa, Takao
3
Fazal-e-Hasan, Syed
3
Foroudi, Pantea
3
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Journal of business research : JBR
48
Journal of retailing and consumer services
31
International journal of hospitality management
23
Journal of marketing communications
23
The journal of brand management : an international journal
23
The journal of product & brand management
22
Journal of travel and tourism marketing
21
International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
15
Asia Pacific journal of marketing and logistics
13
Psychology & marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of hospitality marketing & management
12
Journal of promotion management : JPM
12
Journal of Islamic marketing
11
European journal of marketing : EJM
10
International journal of contemporary hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of promotion management : innovations in planning and applied research
10
Tourism management : research, policies, practice
10
Cogent business & management
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of strategic marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of vacation marketing
9
Global business review
6
Journal of destination marketing & management
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Marketing intelligence & planning
6
Marketing letters : a journal of research in marketing
6
Nepalese journal of economics : a publication of Uniglobe College
6
Pakistan journal of commerce and social sciences
6
Services marketing quarterly
6
The journal of consumer marketing
6
The journal of services marketing
6
EuroMed journal of business
5
International journal of consumer studies
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ECONIS (ZBW)
1,113
USB Cologne (EcoSocSci)
3
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1
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429717
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2
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515362
Saved in:
3
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
4
Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G.
-
1996
Persistent link: https://www.econbiz.de/10000553980
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5
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
6
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
7
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
8
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
9
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
10
Wertepräferenzen in der Werbung des Premiumsegments der deutschen Automobilindustrie - eine Imagefrage
Iperen, Rudolf-Jan van
- In:
Kooperation und Effizienz in der …
,
(pp. 133-148)
.
2006
Persistent link: https://www.econbiz.de/10003323045
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