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Kaiser, Harry M.
63
Eisend, Martin
49
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38
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37
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31
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31
Septianto, Felix
30
Rosengren, Sara
29
Kind, Hans Jarle
28
Saffer, Henry
27
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26
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26
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25
Zaccour, Georges
25
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24
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24
Sethi, Suresh
24
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23
Stafford, Marla Royne
23
Huh, Jisu
22
Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
21
Ford, John B.
20
Kinnucan, Henry W.
20
Nilssen, Tore
20
Yoon, Hye Jin
20
Carlson, Les
19
Dens, Nathalie
19
Terlutter, Ralf
19
Campbell, Colin L.
18
Reid, Leonard N.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Franses, Philip Hans
17
Prasad, Ashutosh
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Sørgard, Lars
17
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National Bureau of Economic Research
71
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32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
Edward Elgar Publishing
9
Université Paris-Dauphine (Paris IX)
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
EconWPA
6
European Society for Opinion and Marketing Research
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American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Forschungsinstitut zur Zukunft der Arbeit
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Zentralausschuss der Werbewirtschaft
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Økonomisk institutt, Universitetet i Oslo
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Center for Economic Research <Tilburg>
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Cowles Foundation for Research in Economics, Yale University
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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European Advertising Academy
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NET Institute
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Journal of advertising research
215
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
173
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
149
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Young Consumers
83
Journal of promotion management : JPM
82
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
69
European journal of operational research : EJOR
68
NBER working paper series
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
63
International Marketing Review
59
Strategic Direction
58
NBER Working Paper
57
SpringerLink / Bücher
57
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Working paper / National Bureau of Economic Research, Inc.
56
International journal of industrial organization
55
Journal of Product & Brand Management
54
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
46
Journal of marketing research : JMR
45
Discussion paper / Centre for Economic Policy Research
44
Journal of marketing
43
Marketing Intelligence & Planning
40
CESifo working papers
38
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
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ECONIS (ZBW)
11,226
Other ZBW resources
890
RePEc
367
USB Cologne (EcoSocSci)
177
EconStor
74
BASE
41
ArchiDok
2
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Brand new justice : how branding places and products can help the developing world
Anholt, Simon
-
2005
-
rev. ed.
Persistent link: https://www.econbiz.de/10004095778
Saved in:
3
Brand it yourself : the fast, focused way to marketplace magic
Altman, Lynn
-
2006
Persistent link: https://www.econbiz.de/10004272064
Saved in:
4
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
5
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004445228
Saved in:
6
Celebrity sells
Pringle, Hamish
-
2004
Persistent link: https://www.econbiz.de/10004445261
Saved in:
7
Creating passion brands : getting to the heart of branding
Edwards, Helen
;
Day, Derek
-
2005
Persistent link: https://www.econbiz.de/10004539430
Saved in:
8
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2003
Persistent link: https://www.econbiz.de/10004755180
Saved in:
9
Strategic
advertising
campaigns
Schultz, Don E.
;
Barnes, Beth E.
-
1999
-
5. ed
Persistent link: https://www.econbiz.de/10004735311
Saved in:
10
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Lindstrøm, Martin
-
2005
Persistent link: https://www.econbiz.de/10004821294
Saved in:
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