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The politics of the Olympic Ga...
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Taylor, Charles Raymond
6
Diehl, Sandra
3
Eisend, Martin
3
Forker, Olan D.
3
Andreff, Wladimir
2
Ballouli, Khalid
2
Branikas, Ioannis
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Kwak, Dae Hee
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Lamont, Matthew
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Landwehr, Rainer
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Lee, Doo-Hee
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Lim, Choong Hoon
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Malefyt, Timothy de Waal
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1
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
American Marketing Association
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
Axel Springer AG
1
BDW, Deutscher Kommunikationsverband
1
Centre de Droit et d'Economie du Sport
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1
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1
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1
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1
ICORIA <15., 2016, Ljubljana>
1
Institute of Practitioners in Advertising <London>
1
International Advertising Association (1950- )
1
International Chamber of Commerce
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
La Trobe University / School of Agriculture
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
William Davidson Institute <Ann Arbor, Mich.>
1
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International journal of advertising : the review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sport management and marketing : IJSMM
3
Journal of business research : JBR
3
Journal of historical research in marketing
3
Advances in international marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Anthropology and business
2
Arbeitspapiere / Institut für Marketing, European Business School
2
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
2
European Journal of Marketing
2
European Sport management quarterly : ESMQ
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Services Marketing
2
Journal of global marketing
2
Journal of international marketing
2
Schriften zu Marketing und Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Werbung im internationalen Vergleich : Zustand und Entwicklung
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Advances in international marketing 1474-7979 v. 18
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in a multimedia age
1
Agricultural economics discussion paper
1
Applied economics
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Australasian marketing journal
1
Avis et rapports du Conseil Économique et Social
1
Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie
1
Cahiers de la Faculté des Sciences Economiques de Grenoble / Etudes et travaux economiques
1
Corporate Communications: An International Journal
1
Culture, media and identities
1
DBW-Depot der Fachzeitschrift DBW, Die Betriebswirtschaft
1
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
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Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
2
Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.
;
Taute, Harry A.
;
Hyman, Michael R.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
Saved in:
3
An analysis of media violence in commercials aired during the telecasts of
sports
events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
Saved in:
4
Sponsorship and advertising in
sport
: a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
5
Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008
Söderman, Sten
;
Dolles, Harald
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10003678170
Saved in:
6
Sponsorship, advertising and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
7
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
8
Consumer patriotism and response to patriotic advertising : comparison of international vs. national
sport
events
Kim, Yongjae
;
Yim, Kitae
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
Saved in:
9
Going for gold : investigating the (non)sense of increasing advertising around major
sports
events
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010370725
Saved in:
10
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
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