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Marketing : Einführung in die...
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5
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
Ferdinand, Hans-Michael
3
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3
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3
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3
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3
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3
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3
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O'Hagan, Lauren Alex
3
Rennhak, Carsten
3
Richards, Timothy J.
3
Runge, Henrike
3
Samuels, Jon D.
3
Shimp, Terence A.
3
Stumpf, Marcus
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3
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3
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5
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4
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3
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3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
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1
AMA Winter Academic Conference <2021, Online>
1
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Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
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1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
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1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
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1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
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1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
Lennart-Bernadotte-Stiftung
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European Journal of Marketing
30
Young Consumers
18
Journal of historical research in marketing
13
Journal of Consumer Marketing
11
SpringerLink / Bücher
10
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing Intelligence & Planning
6
Strategic Direction
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Journal of Product & Brand Management
4
Journal of advertising research
4
Marketing theory
4
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of Historical Research in Marketing
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Journal of Services Marketing
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Journal of customer behaviour
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2
Corporate communications : an international journal
2
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
Economics Papers from University Paris Dauphine
2
European journal of operational research : EJOR
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Industrial Management & Data Systems
2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
International Marketing Review
2
International journal of Islamic marketing and branding
2
International journal of consumer studies
2
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ECONIS (ZBW)
521
Other ZBW resources
105
USB Cologne (EcoSocSci)
61
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
1
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1
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
2
Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
3
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
4
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
5
Untersuchungen der Bedeutung von Werbemaßnahmen für die Absatzförderung im Handel in den neuen Ost-Bundesländern : eine Studie der BBE-Unternehmensberatung GmbH Köln ...
Beissbarth, Angela
(
revision
)
-
1992
Persistent link: https://www.econbiz.de/10000865995
Saved in:
6
Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed
-
1991
Persistent link: https://www.econbiz.de/10000840812
Saved in:
7
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
8
Marketing
: contemporary concepts and practices
Schoell, William F.
;
Guiltinan, Joseph P.
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000752814
Saved in:
9
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
10
Die
Marketing
-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
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