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Advertising
Consumer behaviour
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80,460
Dänemark
20,787
Denmark
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Theorie
9,740
Theory
9,549
Relationship marketing
9,016
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8,985
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6,664
Customer satisfaction
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5,006
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4,492
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4,388
Einzelhandel
4,377
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4,344
Brand
4,336
Markenartikel
4,328
Retail trade
4,303
Electronic Commerce
3,638
Werbewirkung
3,625
Verbraucherverhalten
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Advertising effects
3,587
E-commerce
3,528
Experiment
3,453
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3,220
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2,950
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Septianto, Felix
23
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15
Gierl, Heribert
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13
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
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Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
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Mueller, Barbara
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Quach, Sara
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Shin, Jiwoong
8
Stafford, Marla Royne
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Terlutter, Ralf
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Yoon, Hye Jin
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Zúñiga, Miguel Ángel
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Bellman, Steven
7
Choi, Yung Kyun
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Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
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Kareklas, Ioannis
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American Marketing Association
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2
Nordic Council of Ministers
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Technische Universität Braunschweig
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
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Association of National Advertisers
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Avrim Lazar and Associates
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Axel Springer AG
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Boston College / Department of Economics
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Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
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Erasmus Research Institute of Management
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European Advertising Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
102
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of Consumer Marketing
31
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of Product & Brand Management
12
Journal of historical research in marketing
12
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ECONIS (ZBW)
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Other ZBW resources
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EconStor
7
USB Cologne (EcoSocSci)
7
RePEc
3
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1
Scarcity messages : a consumer competition perspective
Aggarwal, Preveen
;
Jun, Sung Youl
;
Huh, Jong Ho
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10009302703
Saved in:
2
The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
Saved in:
3
High-involvement and low-involvement products : a comparison of brand awareness among students at a South African university
Radder, Laetitia
;
Huang, Wei
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 232-243
Persistent link: https://www.econbiz.de/10003737196
Saved in:
4
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
Saved in:
5
Impulse buying behavior in France and Sweden : an evaluation of how promotional tactics impact consumer behavior
Hultén, Peter
;
Vanyushyn, Vladimir
;
Atwal, Glyn
- In:
Journal of euromarketing
19
(
2010
)
2/3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10009384432
Saved in:
6
Advertising of meats by chain grocery companies : 1. methods, 2. prices
Rhoades, E. L.
-
1930
Persistent link: https://www.econbiz.de/10002693358
Saved in:
7
Effects of advertising on US non-alcoholic beverage demand : evidence from a two-stage Rotterdam model
Kinnucan, Henry W.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001636590
Saved in:
8
Effects of feature advertising and other promotions : a study of Swedish grocery retailing using scanner data
Holmberg, Carina
-
1992
Persistent link: https://www.econbiz.de/10000844885
Saved in:
9
Food is love : food advertising and gender roles in modern America
Parkin, Katherine J.
-
2006
Persistent link: https://www.econbiz.de/10004866499
Saved in:
10
De danske afsætnings- og reklameomkostninger i 1983
Christensen, Cai F.
;
Kjær-Hansen, Ulf
-
1987
Persistent link: https://www.econbiz.de/10000741319
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