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2
Charles H. Dyson School of Applied Economics and Management, Cornell University
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
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1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
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Gesellschaft Werbeagenturen
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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1
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European Journal of Marketing
30
Young Consumers
18
Journal of historical research in marketing
14
Journal of Consumer Marketing
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SpringerLink / Bücher
10
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Intelligence & Planning
6
Strategic Direction
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European journal of marketing : EJM
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Journal of Islamic marketing : JIMA
5
Springer eBook Collection
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Basler Schriften zum Marketing
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Journal of Product & Brand Management
4
Journal of advertising research
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Marketing theory
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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Journal of Historical Research in Marketing
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Journal of Services Marketing
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Corporate communications : an international journal
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Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
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European journal of operational research : EJOR
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Industrial Management & Data Systems
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
International Marketing Review
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ECONIS (ZBW)
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Other ZBW resources
105
USB Cologne (EcoSocSci)
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RePEc
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BASE
10
USB Cologne (business full texts)
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EconStor
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1
How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike
;
Botzenhardt, Florian
;
Ferdinand, …
- In:
Markenbrand
(
2012
)
1/2012
,
pp. 34-41
marketing
industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010420968
Saved in:
2
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
3
Business operated gratis services - understanding the revenue models
Kelen, András
- In:
Acta oeconomica : periodical of the Hungarian Academy …
51
(
2000/2001
)
2
,
pp. 239-263
Persistent link: https://www.econbiz.de/10001605704
Saved in:
4
Services advertising : showcase the customer!
Décaudin, Jean-Marc
;
Lacoste, Denis
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 518-534
Persistent link: https://www.econbiz.de/10011880799
Saved in:
5
Examination of credence and noncredence service advertisement strategies in the United States and India
Utkarsh
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011940199
Saved in:
6
Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
Saved in:
7
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
8
Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
9
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
10
How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion
Stadler, Christopher J.
-
2011
xii, 54 p. : ill.
Persistent link: https://www.econbiz.de/10009447341
Saved in:
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