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Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon; Reis, Leonard N. - In: Journal of business research : JBR 69 (2016) 9, pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
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Adolescents’ assessments of advertisements for unhealthy food : an example of warning labels for soft drinks
Effertz, Tobias; Franke, Marie-Kristin; Teichert, Thorsten - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 279-299
Persistent link: https://www.econbiz.de/10010479065
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Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria; Oakes, Steve; Hunter-Jones, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
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Can advertising enhance consumers' desirable COVID-19 health behavioral intentions? : the role of brand-pandemic fit
Ozsomer, Aysegul; Güzel, Zeynep Müge; Newmeyer, Casey E. - In: Journal of consumer behaviour 21 (2022) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10013275531
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A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.; Yee, Andrew Z. H.; Lau, Jerrald; Ng, … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen; Faseur, Tine; Geuens, Maggie - 2010
Persistent link: https://www.econbiz.de/10008821774
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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong; Liaukonyte, Jura; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 47 (2018) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
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The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo - In: International journal of pharmaceutical and healthcare … 11 (2017) 4, pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
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Children's food choice : advertised food type, health knowledge and entertainment
Esmaeilpour, Fariba; Hanzaee, Kambiz Heidarzadeh; … - In: Journal of food products marketing 24 (2018) 4, pp. 476-494
Persistent link: https://www.econbiz.de/10011880381