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Marketing ; Book
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19
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12
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9
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9
Hackley, Christopher E.
7
Kitchen, Philip J.
6
Boenigk, Michael
5
Jain, Amit
5
Malik, Garima
5
Pelsmacker, Patrick de
5
Shimp, Terence A.
5
Soloveichik, Rachel
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Blakeman, Robyn
4
Collins, Thomas L.
4
Eisend, Martin
4
Gijsenberg, Maarten J.
4
Laurie, Sally
4
Mortimer, Kathleen
4
Percy, Larry
4
Rapp, Stan
4
Rosengren, Sara
4
Taylor, Charles Raymond
4
Wang, Jing
4
Baack, Donald
3
Belch, George E.
3
Belch, Michael A.
3
Belz, Frank
3
Berger, Arthur Asa
3
Botzenhardt, Florian
3
Clow, Kenneth E.
3
Cong, Lin William
3
Czarnecka, Barbara
3
Dahl, Stephan
3
Dekimpe, M. G.
3
Eagle, Lynne C.
3
Elliott, Richard
3
Feichtinger, Gustav
3
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Springer Fachmedien Wiesbaden
7
American Marketing Association
5
Agricultural and Applied Economics Association - AAEA
3
Cornell University / Department of Agricultural Economics
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
European Advertising Academy
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
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1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
Berufsverband Deutscher Markt- und Sozialforscher
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
C.E.P.R. Discussion Papers
1
Centro de Estudios Financieros <Madrid u.a.>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Economics, Oxford University
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
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1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
European Society for Opinion and Marketing Research
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
ICC Deutschland Internationale Handelskammer
1
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Journal of historical research in marketing
15
Journal of marketing communications
14
SpringerLink / Bücher
13
Journal of advertising research
12
European journal of marketing : EJM
11
Journal of business research : JBR
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing management : MM
8
Journal of promotion management : innovations in planning and applied research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Journal of marketing
6
Journal of promotion management : JPM
6
Research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
International journal of islamic marketing and branding
5
Journal of advertising : official publication of the American Academy of Advertising
5
The marketing review
5
Basler Schriften zum Marketing
4
Corporate communications : an international journal
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of business ethics : JOBE
4
Journal of marketing research : JMR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
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3
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Source
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ECONIS (ZBW)
971
USB Cologne (EcoSocSci)
62
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
1
Showing
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date (oldest first)
1
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
The
marketing
communications process
DeLozier, M. W.
-
1976
Persistent link: https://www.econbiz.de/10000049919
Saved in:
3
Complete multilingual dictionary of advertising
marketing
and communications : English-French-German
Paetzel, Hans W.
-
1990
-
1990 print
Persistent link: https://www.econbiz.de/10000138253
Saved in:
4
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
5
Promotion : Persuasive communication in
marketing
Tillman, Rollie
;
Kirkpatrick, Charles Atkinson
-
1968
Persistent link: https://www.econbiz.de/10000568028
Saved in:
6
Marketing
communication : Modern promotional strategy
Webster, Frederick Elmer
-
1971
Persistent link: https://www.econbiz.de/10000572068
Saved in:
7
Die
Marketing
-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
8
Dynamic competitive analysis in
marketing
: proceedings of the International Workshop on Dynamic Competitive Analysis in
Marketing
, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
9
Advertising, promotion, and other aspects of integrated
marketing
communications
Shimp, Terence A.
;
Andrews, J. Craig
-
2013
-
Ninth edition
Persistent link: https://www.econbiz.de/10011413848
Saved in:
10
Do consumers perceive their doctors as influenced by pharmaceutical
marketing
communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
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