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Handbook of research on effective advertising strategies in the social media age
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Marketing communication - selected issues
Bajdak, Andrzej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011292524
Saved in:
2
The effect of perceived message choice on persuasion
Schlosser, Ann E.
;
Shavitt, Sharon
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
Saved in:
3
A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India
Kumar, Ravi
- In:
GITAM journal of management : a quarterly publication …
17
(
2019
)
1
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012139308
Saved in:
4
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
5
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
6
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
7
Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee
;
Lee, Joon Sung
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
27
(
2013
)
5
,
pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
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8
Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min
;
Hui, Hang Chu Michel
;
Min, Kyeong Sam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
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9
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
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10
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
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