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~subject:"Advertising"
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Compulsive buying : review and...
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Advertising
Consumer behaviour
16
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16
Werbung
12
Markenartikel
7
Advertising effects
6
Werbewirkung
6
Brand
5
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5
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5
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United States
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4
Online-Marketing
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3
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3
Sozialpsychologie
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3
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2
Markenimage
2
Print advertising
2
Printwerbung
2
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2
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2
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1
American Dream
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Burning money
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1
Communication science
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1
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Consumption theory
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Faber, Ronald J.
7
O'Guinn, Thomas C.
6
Allen, Chris T.
4
Semenik, Richard J.
4
Duff, Brittany R. L.
2
Huh, Jisu
2
Chinchanachokchai, Sydney
1
Cho, Soyoen
1
Fung, Anthony
1
Hanson-Rasmussen, Nancy
1
Nan, Xiaoli
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Journal of advertising : official publication of the American Academy of Advertising
2
Advertising theory
1
Advertising, promotion, and new media
1
Asia Pacific Journal of Marketing and Logistics
1
Journal of advertising
1
Journal of consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
The Sage handbook of advertising
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
2
Other ZBW resources
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Advertising, consumption and welfare
O'Guinn, Thomas C.
- In:
The Sage handbook of advertising
,
(pp. 445-460)
.
2007
Persistent link: https://www.econbiz.de/10003570593
Saved in:
2
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
3
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001639718
Saved in:
4
Marketing social class and ideology in post-World-War-Two American print advertising
Paulson, Erika L.
;
O'Guinn, Thomas C.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011922743
Saved in:
5
Coloring outside the lines : suggestions for making advertising theory more meaningful
Faber, Ronald J.
;
Duff, Brittany R. L.
;
Nan, Xiaoli
- In:
Advertising theory
,
(pp. 18-32)
.
2012
Persistent link: https://www.econbiz.de/10009526924
Saved in:
6
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
7
A practical guide to experimental advertising research
Vargas, Patrick T.
;
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011686472
Saved in:
8
The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.
;
Stafford, Marla Royne
- In:
Advertising, promotion, and new media
,
(pp. 351-365)
.
2015
Persistent link: https://www.econbiz.de/10011708761
Saved in:
9
Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
Saved in:
10
Using gay models in mainstream media : an expanded match-up hypothesis perspective
Chinchanachokchai, Sydney
;
Hanson-Rasmussen, Nancy
; …
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10013536009
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