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~subject:"Advertising"
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Consumer-level factors that in...
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Advertising
Consumer behaviour
82,993
Konsumentenverhalten
80,513
Spanien
39,749
Spain
29,942
Brand management
17,670
Markenführung
17,256
Theorie
10,743
Theory
10,561
Relationship marketing
9,728
Beziehungsmarketing
9,687
Markenimage
9,101
Brand image
9,053
Deutschland
7,179
Germany
6,659
Markenartikel
6,455
Brand
6,417
USA
5,976
Customer satisfaction
5,901
Kundenzufriedenheit
5,727
United States
5,667
Online-Handel
5,648
Online retailing
5,636
Social Web
5,559
Social web
5,553
Online-Marketing
5,207
Internet marketing
5,175
Service quality
4,571
Einzelhandel
4,568
Dienstleistungsqualität
4,523
Retail trade
4,510
Werbewirkung
4,008
Advertising effects
3,959
Electronic Commerce
3,808
E-commerce
3,671
Verbraucherverhalten
3,588
Marketingmanagement
3,517
Marketing management
3,508
Experiment
3,471
Emotion
3,368
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1,714
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592
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2,599
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759
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14
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2,320
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2,320
Graue Literatur
137
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137
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124
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124
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115
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108
research-article
95
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50
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39
Sammelwerk
39
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33
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31
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22
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19
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19
non-article
15
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11
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11
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11
review-article
10
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9
review
9
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8
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7
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6
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3,239
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4
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1
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Septianto, Felix
24
Eisend, Martin
16
Gierl, Heribert
16
Taylor, Charles Raymond
15
Pelsmacker, Patrick de
14
Dahlén, Micael
13
Dens, Nathalie
13
Chan, Kara
11
Diehl, Sandra
11
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Bellman, Steven
8
Ghose, Anindya
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Choi, Yung Kyun
7
Dianoux, Christian
7
Keller, Kevin Lane
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
European Society for Opinion and Marketing Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Seminar on the Business of Advertising <1978, Barcelona>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
American association of Advertising Agencies
1
Asociación Española de Anunciantes
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Museum der Arbeit <Hamburg>
1
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Published in...
All
International journal of advertising : the review of marketing communications
127
Journal of business research : JBR
110
Journal of marketing communications
101
Journal of advertising research
79
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
55
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
44
Journal of retailing and consumer services
42
International journal of internet marketing and advertising : IJIMA
40
Journal of advertising : official publication of the American Academy of Advertising
38
Psychology & marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of Consumer Marketing
31
European journal of marketing : EJM
25
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Marketing letters : a journal of research in marketing
21
Journal of historical research in marketing
20
Strategic Direction
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
Journal of global marketing
18
Journal of marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of current issues and research in advertising
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of Product & Brand Management
15
Young consumers : insight and ideas for responsible marketers
15
Marketing intelligence & planning
14
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Source
All
ECONIS (ZBW)
3,208
Other ZBW resources
143
USB Cologne (EcoSocSci)
9
EconStor
8
RePEc
4
Showing
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1
Does advertising matter to store brand purchase intention? : a conceptual framework
Levy, Shalom
;
Gendel-Guterman, Hanna
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
Saved in:
2
National and store brand advertising strategies
Chen, Jenyi
;
Dimitrov, Stanko
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
8
,
pp. 1237-1249
Persistent link: https://www.econbiz.de/10011417184
Saved in:
3
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
4
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2004
-
1st ed
Persistent link: https://www.econbiz.de/10001819741
Saved in:
5
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
6
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
7
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
8
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
9
The passive shopping stage : keeping in mind brand encounters
Micu, Anca C.
- In:
Cutting edge international research
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003985038
Saved in:
10
Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
Saved in:
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