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Advertising
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,111
Theory
8,939
Beziehungsmarketing
8,719
Relationship marketing
8,708
Markenführung
7,321
Brand management
7,318
Markenimage
6,500
Brand image
6,476
Online-Handel
5,380
Online retailing
5,367
Kundenzufriedenheit
5,350
Customer satisfaction
5,348
USA
4,625
Social Web
4,543
Social web
4,541
United States
4,432
Online-Marketing
4,323
Internet marketing
4,300
Dienstleistungsqualität
4,248
Service quality
4,245
Brand
4,205
Markenartikel
4,200
Einzelhandel
4,079
Retail trade
4,000
Deutschland
3,930
Germany
3,631
Verbraucherverhalten
3,558
Werbewirkung
3,538
Advertising effects
3,500
Electronic Commerce
3,492
Experiment
3,466
E-commerce
3,383
Emotion
3,135
Werbung
2,896
Privater Konsum
2,829
Private consumption
2,825
Preismanagement
2,722
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All
Undetermined
1,408
Free
544
Type of publication
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Article
2,186
Book / Working Paper
651
Journal
13
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Article in journal
2,094
Aufsatz in Zeitschrift
2,094
Graue Literatur
129
Non-commercial literature
129
Working Paper
110
Arbeitspapier
103
Aufsatz im Buch
83
Book section
83
Hochschulschrift
46
Collection of articles of several authors
30
Sammelwerk
30
Thesis
30
Aufsatzsammlung
19
Konferenzschrift
18
Conference paper
14
Konferenzbeitrag
14
Lehrbuch
9
Textbook
8
Bibliografie enthalten
7
Bibliography included
7
Case study
6
Conference proceedings
6
Fallstudie
6
Market information
6
Marktinformation
6
Collection of articles written by one author
4
Reprint
4
Sammlung
4
Bibliografie
2
Festschrift
2
Bibliographie
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
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1
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1
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1
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1
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1
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English
2,762
German
88
Russian
3
Undetermined
3
Arabic
1
Bulgarian
1
French
1
Norwegian
1
Portuguese
1
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Author
All
Septianto, Felix
21
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Chan, Kara
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Quach, Sara
8
Stafford, Marla Royne
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Shin, Jiwoong
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Yoon, Hye Jin
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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Institution
All
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
Tilburg University, School of Economics and Management
1
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Published in...
All
International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
102
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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Source
All
ECONIS (ZBW)
2,834
EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
3
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date (oldest first)
1
Social change and gendered gift-giving rituals : a historical analysis of Valentine’s Day in Japan
Minowa, Yuko
;
Khomenko, Olga
;
Belk, Russell W.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10008935198
Saved in:
2
Gifts
and nationalism in wartime Japan
Minowa, Yuko
;
Belk, Russell W.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
3
,
pp. 298-314
Persistent link: https://www.econbiz.de/10011924384
Saved in:
3
Impact of advertising on behaviour of consumers of low and high level of consumption of diary products
Chudzian, Joanna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
13
(
2014
)
4
,
pp. 19-30
Persistent link: https://www.econbiz.de/10010497783
Saved in:
4
Perceived influential aspects of TV advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
5
Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Oeconomia Copernicana
8
(
2017
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10012229039
Saved in:
6
Effectiveness of female nudity in e-advertising
Digout, Jacques
;
Salloum, Charbel
;
Hajjar, Leah
;
Taha, Nahed
- In:
International journal of electronic marketing and …
8
(
2017
)
4
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011858773
Saved in:
7
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
8
Impact of TV advertisement on the "response process" of the private service holders of Bangladesh
Hoque, Md. Anamul
;
Ahmed, SK Kamal
;
Fouji, Mahmudul Hasan
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 427-441
Persistent link: https://www.econbiz.de/10009786139
Saved in:
9
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
10
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
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