//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A model for the effects of psy...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Theory
68
Theorie
67
Marketing
44
Consumer behaviour
41
Konsumentenverhalten
41
Marktforschung
35
Market research
34
Advertising effects
18
Estimation theory
18
Schätztheorie
18
Werbewirkung
18
Werbung
14
Conjoint analysis
13
Conjoint-Analyse
13
Marketing management
13
Marketingmanagement
13
Niederlande
13
Bayesian inference
12
Brand management
12
Markenführung
12
Netherlands
12
Bayes-Statistik
11
Experiment
11
Markenartikel
10
Marketing theory
10
Marketingtheorie
10
Brand
9
Internet marketing
9
Online-Marketing
9
Sales promotion
9
Verkaufsförderung
9
Beziehungsmarketing
8
Entscheidung
8
Marktsegmentierung
8
Perception
8
Relationship marketing
8
Wahrnehmung
8
Arzneimittel
7
Decision
7
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
10
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
13
Author
All
Leeflang, Peter
7
Wedel, Michel
5
Pieters, Rik
4
Bijmolt, Tammo H. A.
2
Elsen, Millie
2
Wieringa, Jaap E.
2
Alsem, Karel Jan
1
Gensler, Sonja
1
Heerde, H. J. van
1
Klapper, Daniel
1
Kremer, Sara T. M.
1
Leeflang, Peter S. H.
1
Peluso, Alessandro M.
1
Pieters, F. G. M. (Rik)
1
Reuyl, Jan C.
1
Vries, Lisette de
1
Wittink, Dick R.
1
Zenetti, German
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Applied economics
1
Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
1
International journal of electronic commerce : IJEC
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Robert H. Smith School Research Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
2
Knowledge generation in marketing
Leeflang, Peter
;
Peluso, Alessandro M.
- In:
Quantitative marketing and marketing management : …
,
(pp. 149-170)
.
2012
Persistent link: https://www.econbiz.de/10009621122
Saved in:
3
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
4
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
5
Advertising and industry sales : an empirical study of the German cigarette industry
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1980
Persistent link: https://www.econbiz.de/10002235924
Saved in:
6
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
7
Predicting advertising expenditures using intention surveys
Alsem, Karel Jan
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 327-337
Persistent link: https://www.econbiz.de/10001172399
Saved in:
8
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
9
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
10
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->