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Advertising
Konsumentenverhalten
55
Consumer behaviour
54
Werbung
49
Theorie
48
Theory
45
Deutschland
44
Germany
39
Meta-analysis
37
Marktforschung
36
Meta-Analyse
34
Marketing
33
Marketingmanagement
31
Marketing management
30
Advertising effects
29
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29
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29
Betriebswirtschaftslehre
22
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20
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20
Marketingtheorie
20
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13
Unternehmensplanung
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Corporate planning
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Scientific method
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Geschlecht
10
Humor
9
Markenimage
9
Beziehungsmarketing
8
Brand management
8
Markenführung
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Relationship marketing
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meta-analysis
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English
48
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Eisend, Martin
49
Rosengren, Sara
5
Rößner, Anna
4
Dahlén, Micael
3
Voorveld, Hilde
3
Berlo, Zeph M. C. van
2
Cauberghe, Verolien
2
Christodoulides, George
2
Franke, George R.
2
Hudders, Liselot
2
Ivanov, Lachezar
2
Karpinska-Krakowiak, Malgorzata
2
Küster-Rohde, Franziska
2
Leigh, James H.
2
Stathopoulou, Anastasia
2
Verlegh, Peeter
2
Zabkar, Vesna
2
Ang, Lawrence
1
Bayón, Tomás
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Diehl, Sandra
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Eelen, Jiska
1
Gvili, Yaniv
1
Hermann, Erik
1
Huh, Jisu
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Jäger, Tilmann
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Knoll, Silke
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Koslow, Scott
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Kämmerer, Maren
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Laczniak, Russell N.
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Langner, Tobias
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Meijers, Marijn H. C.
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Muldrow, Adrienne F.
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Okazaki, Shintaro
1
Pelsmacker, Patrick de
1
Plagemann, Julia
1
Reijmersdal, Eva A. van
1
Rust, Roland T.
1
Schmidt, Susanne
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
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Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
Advances in advertising research
5
International journal of advertising : the review of marketing communications
5
SpringerLink / Bücher
5
Research
3
Journal of the Academy of Marketing Science
2
Breaking new ground in theory and practice
1
European Advertising Academy / Research
1
Gabler Research
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing Letters
1
Psychology & marketing
1
Springer eBook Collection
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Springer eBook Collection / Business and Management
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ECONIS (ZBW)
48
RePEc
1
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1
A meta-analysis of humor in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
2
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
3
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
4
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
Saved in:
5
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
6
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
7
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
8
Older people in advertising
Eisend, Martin
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
Saved in:
9
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
10
The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
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