//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Meta-analysis of cultural diff...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
23
Konsumentenverhalten
20
Internationales Marketing
17
International marketing
16
Multinationales Unternehmen
14
Transnational corporation
14
USA
13
United States
13
Brand image
11
Brand management
11
Designation of origin
11
Herkunftsbezeichnung
11
Markenführung
11
Markenimage
11
Brand
8
Markenartikel
8
Advertising effects
6
Country of origin
6
Globalisierung
6
Globalization
6
Innovation
6
New product development
6
Werbewirkung
6
Werbung
6
Auslandsinvestition
5
Creativity
5
Customer integration
5
Foreign investment
5
Kreativität
5
Kundenintegration
5
Personality psychology
5
Persönlichkeitspsychologie
5
Produktentwicklung
5
China
4
Cross-cultural management
4
Cultural identity
4
International market entry
4
Internationaler Markteintritt
4
Kulturelle Identität
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Baack, Daniel W.
5
Wilson, Rick T.
5
Choi, Yung Kyun
1
Dessel, Maria M. van
1
Milakovic, Ivana Kursan
1
Miocevic, Dario
1
Patti, Charles H.
1
Till, Brian
1
Till, Brian D.
1
Yoon, Hye Jin
1
Yoon, Sukki
1
Zdravkovic, Srdan
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of international marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
2
Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.
;
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
Saved in:
3
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
4
Advertising to businesses : does creativity matter?
Baack, Daniel W.
;
Wilson, Rick T.
;
Dessel, Maria M. van
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
Saved in:
5
Attracting foreign direct investment : applying dunning's location advantages framework to FDI advertising
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of international marketing
20
(
2012
)
2
,
pp. 96-115
Persistent link: https://www.econbiz.de/10009564449
Saved in:
6
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->