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~subject:"Advertising"
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Advertising
Konsumentenverhalten
78,509
Consumer behaviour
78,498
Theorie
8,969
Theory
8,957
Relationship marketing
8,686
Beziehungsmarketing
8,683
Brand management
7,302
Markenführung
7,301
Markenimage
6,500
Brand image
6,488
Online retailing
5,373
Online-Handel
5,371
Customer satisfaction
5,339
Kundenzufriedenheit
5,338
Social Web
4,532
Social web
4,532
USA
4,528
United States
4,470
Online-Marketing
4,316
Internet marketing
4,307
Dienstleistungsqualität
4,241
Service quality
4,241
Brand
4,197
Markenartikel
4,155
Einzelhandel
4,021
Retail trade
3,989
Deutschland
3,514
Werbewirkung
3,504
Advertising effects
3,495
Germany
3,483
Electronic Commerce
3,437
E-commerce
3,379
Experiment
3,273
Emotion
3,124
Werbung
2,828
Private consumption
2,810
Privater Konsum
2,807
Preismanagement
2,708
Pricing strategy
2,707
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All
Undetermined
1,403
Free
536
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Article
2,186
Book / Working Paper
633
Journal
13
Other
1
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Article in journal
2,095
Aufsatz in Zeitschrift
2,095
Graue Literatur
128
Non-commercial literature
128
Arbeitspapier
103
Working Paper
103
Aufsatz im Buch
83
Book section
83
Hochschulschrift
41
Collection of articles of several authors
29
Sammelwerk
29
Thesis
29
Aufsatzsammlung
18
Konferenzschrift
18
Conference paper
14
Konferenzbeitrag
14
Lehrbuch
9
Textbook
8
Bibliografie enthalten
7
Bibliography included
7
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6
Market information
6
Marktinformation
6
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5
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5
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4
Reprint
4
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4
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2
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2
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2
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1
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1
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English
2,753
German
80
Russian
3
Undetermined
3
Arabic
1
Bulgarian
1
French
1
Norwegian
1
Portuguese
1
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Author
All
Septianto, Felix
21
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Chan, Kara
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Quach, Sara
8
Stafford, Marla Royne
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Shin, Jiwoong
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Yoon, Hye Jin
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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Institution
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
6
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
University of California at Berkeley
1
Universität Bremen
1
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Published in...
All
International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
102
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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Source
All
ECONIS (ZBW)
2,820
USB Cologne (EcoSocSci)
8
RePEc
3
BASE
2
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1
Cultures of commerce : representation and American business culture, 1877 - 1960
Brown, Elspeth H.
(
contributor
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004866889
Saved in:
2
Shoveling smoke : advertising and globalization in contemporary India
Mazzarella, William
-
2003
Persistent link: https://www.econbiz.de/10004784630
Saved in:
3
Selling to India's consumer market
Bullis, Douglas
-
1997
Persistent link: https://www.econbiz.de/10004879763
Saved in:
4
E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
Saved in:
5
Use of lifestyle segmentation for assessing consumers' attitudes and behavioral outcomes towards mobile advertising
Zaheer, Nauman
;
Kline, Mihael
- In:
Market : review for marketing theory and practice
30
(
2018
)
2
,
pp. 213-229
Persistent link: https://www.econbiz.de/10011994904
Saved in:
6
Influencing consumer engagement in environmentally responsible behavior
Cicala, John E.
;
Carmona, Jesus
;
Oates, Barbara R.
- In:
International journal of management and marketing …
9
(
2016
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011618299
Saved in:
7
Impact of advertising on working and non working women with reference to their purchasing behaviour
Bansal, Sanjeev
;
Malik, Garima
- In:
Global journal of business management : GJBM
10
(
2016
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011628139
Saved in:
8
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
9
Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
Saved in:
10
Improving sustainable fashion marketing and advertising : a reflection on framing message and target audience
Guedes, Biatriz
;
Paillard-Bardey, Aurore C.
;
Schat, Anke
- In:
International journal of market research
62
(
2020
)
2
,
pp. 124-126
Persistent link: https://www.econbiz.de/10012214125
Saved in:
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