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Public relation based model of integrated marketing communications
Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186
environment. The most implemented tool for marketing communications – advertising, is losing its power for effective … communications; customers are becoming over-advertised and resistant to traditional advertising stimuli. Advertising, as one …, emphasizing the role of other elements but advertising, with more personalized and interactive functions. One method for …
Persistent link: https://www.econbiz.de/10011613911
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K. - In: International journal of comparative management 3 (2020) 1/2, pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
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Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang - 2021
Persistent link: https://www.econbiz.de/10012594020
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The Bare Bones: Introduction to Integrated Marketing Communication
Blakeman, Robyn - In: Journal of Consumer Marketing 27 (2010) 6, pp. 566-566
Persistent link: https://www.econbiz.de/10014848843
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The effect of regulated competition on pharmaceutical advertising and promotion
David, Guy; Markowitz, Sara - In: Eastern economic journal 41 (2015) 1, pp. 24-39
Persistent link: https://www.econbiz.de/10010489493
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally; Mortimer, Kathleen; Beard, Fred K. - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
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Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach
Smith, Trevor A. - 2022
1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4. A Qualitative Inquiry into Marketing Effectiveness of...
Persistent link: https://www.econbiz.de/10013386128
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Application of marketing companies in the Czech Republic
Švarcová, Marie - 2012
The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only manufacturing companies but also companies providing services. Article characterize as some companies understand the concept of marketing and how to access to use it in their companies....
Persistent link: https://www.econbiz.de/10011316019