Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotional advertising: Revisit...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
83
Konsumentenverhalten
81
Advertising effects
67
Werbewirkung
67
Belgium
58
Belgien
50
Werbung
41
Brand management
27
Markenführung
27
Brand image
21
Markenimage
20
Internet marketing
18
Online-Marketing
18
Product Placement
18
Product placement
18
Emotion
15
Marketing management
15
Marketingmanagement
15
Brand
13
Fernsehwerbung
13
Markenartikel
13
Market research
13
Marktforschung
13
Television advertising
13
Marketing
11
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Target group
9
Theorie
9
Zielgruppe
9
Automotive market
8
Kfz-Markt
8
Kinder
8
Theory
8
Bibliometrics
7
Bibliometrie
7
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
32
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
5
Book section
5
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Aufsatzsammlung
1
Bibliografie
1
Collection of articles of several authors
1
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Lehrbuch
1
Sammelwerk
1
research-article
1
review-article
1
more ...
less ...
Language
All
English
41
Dutch
1
Author
All
Pelsmacker, Patrick de
36
Dens, Nathalie
15
Geuens, Maggie
6
Jegers, Marc
5
Moons, Ingrid
4
Daems, Kristien
3
De Pelsmacker, Patrick
3
Bušljeta Banks, Ivana
2
De Keyzer, Freya
2
Faseur, Tine
2
Goos, Peter
2
Proost, J.
2
Rajabi, Mahdi
2
Verhellen, Yann
2
Adams, Leen
1
Aleksandrovs, Leonids
1
Avramova, Yana R.
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Cornelis, Erlinde
1
De Meulenaer, Sarah
1
Diehl, Sandra
1
Eagle, Lynne
1
Eisend, Martin
1
Geuens, M.
1
Hofman, A.
1
Janssens, Wim
1
Martens, David
1
Neijens, Peter
1
Neijens, Peter C.
1
Oates, Caroline
1
Okazaki, Shintaro
1
Panic, Katarina
1
Pecheux, Claude
1
Pham, Michel T.
1
Puttemans, Bianca
1
Terlutter, Ralf
1
Van den Bergh, Joeri
1
Verberckmoes, Shana
1
Weverbergh, Marcel
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing communications
3
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Elgar advanced introductions
1
European Advertising Academy
1
European journal of marketing : EJM
1
International Marketing Review
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Revue d'économie industrielle
1
SpringerLink / Bücher
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The SAGE handbook of marketing ethics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Young Consumers
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
40
Other ZBW resources
2
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
Saved in:
2
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
Saved in:
3
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
4
Marketing communications
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2004
-
2nd ed
Persistent link: https://www.econbiz.de/10001810555
Saved in:
5
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Saved in:
6
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
7
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
8
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
9
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
10
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
;
Weverbergh, Marcel
- In:
Cross-cultural buyer behavior
,
(pp. 63-92)
.
2007
Persistent link: https://www.econbiz.de/10003478152
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
