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Advertising
Consumer behaviour
62
Konsumentenverhalten
54
USA
39
United States
39
Werbung
39
Marketing
23
Advertising effects
21
Werbewirkung
21
Australia
19
Canada
18
Kanada
18
Customer satisfaction
17
Relationship marketing
17
Beziehungsmarketing
16
Green marketing
16
Brand management
15
Hotel industry
15
Hotellerie
15
Markenführung
15
Marketing management
15
Kundenzufriedenheit
14
Marketingmanagement
14
Bibliometrics
13
Bibliometrie
13
International marketing
13
Stakeholder analysis
13
Theorie
13
Theory
13
Australien
12
Emotion
12
Nonprofit organization
12
Nonprofit-Organisation
12
Environmental consciousness
11
Gender
11
Service quality
11
Services marketing
11
Umweltbewusstsein
11
China
10
Dienstleistungsqualität
10
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35
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1
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Article
50
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1
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Article in journal
36
Aufsatz in Zeitschrift
36
research-article
8
conceptual-paper
3
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2
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2
review
1
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Language
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English
51
Author
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Ford, John B.
20
West, Douglas C.
11
LaTour, Michael S.
9
Polonsky, Michael Jay
6
Merchant, Altaf
5
Jain, Varsha
4
Magnini, Vincent P.
4
Berry, Christopher
2
Burton, Scot
2
Gupta, Damini Goyal
2
Homer, Pamela Miles
2
Honeycutt, Earl D.
2
Kees, Jeremy
2
Kemp, Elyria
2
Krishen, Anjala
2
Paliwoda, Stanley J.
2
Prendergast, Gerard P.
2
Reichert, Tom
2
Sheehan, Kim Bartel
2
Adkins, Mark
1
Alishah, Elnaz Jalilipour
1
Anne Raymond, Mary
1
Arambewela, Rodney
1
Bang, Hae‐Kyong
1
Bernritter, Stefan F.
1
Bezbaruah, Subhalakshmi
1
Borel, Laurence
1
Bui, My
1
Bui, M̃y
1
Campbell, Colin L.
1
Carlson, Les
1
Caruana, Albert
1
Cheung, Wah-leung
1
Choi, Hojoon
1
Christodoulides, George
1
Clarke, Irvine
1
Cross, Ashley M.
1
Davis, Eric A.
1
Dianoux, Christian
1
Dutt, Ashutosh
1
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Published in...
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Journal of advertising research
11
International Marketing Review
4
Journal of business research : JBR
4
European Journal of Marketing
3
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of Consumer Marketing
2
Journal of advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Advertising theory
1
American business review
1
Asia Pacific Journal of Marketing and Logistics
1
Business history review
1
Gender, culture, and consumer behavior
1
Journal of Services Marketing
1
Journal of Social Marketing
1
Journal of international marketing and marketing research
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
New directions in international advertising research
1
Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
39
Other ZBW resources
12
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1
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
2
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
3
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
4
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
5
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
6
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
7
New insights in advertising strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
Saved in:
8
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
9
What do we know about celebrity endorsement in advertising?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011875482
Saved in:
10
New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10013325462
Saved in:
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