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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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A framework for advertising in the digital age
Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
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Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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Consumer Generated Advertising : Konsumenten als Marktpartner in der Werbung
Unterberg, Bastian - In: Community-Marketing : wie Unternehmen in sozialen …, (pp. 203-215). 2008
Persistent link: https://www.econbiz.de/10003709980
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Advertising campaigns : new rules for gambling
Russell, Tom - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 1, pp. 95-97
Persistent link: https://www.econbiz.de/10003519494
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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012
Persistent link: https://www.econbiz.de/10009488306
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Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire; Gannon, Valerie; Kennedy, Aileen - In: Journal of customer behaviour 13 (2014) 4, pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
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A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa; Li, Yung-Ming; Wu, Wen-Hsiang - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.
Persistent link: https://www.econbiz.de/10010532153
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Handbook of research on effective advertising strategies in the social media age
Taskiran, Nurdan Oncel (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10010532185