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Advertising
Consumer behaviour
22
Konsumentenverhalten
22
Werbung
14
Personality psychology
11
Persönlichkeitspsychologie
11
Advertising effects
9
Werbewirkung
9
Target group
6
Zielgruppe
6
Artificial intelligence
5
Emotion
5
Künstliche Intelligenz
5
Mehrsprachigkeit
5
Multilingualism
5
Cancer
4
Krebskrankheit
4
Brand management
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Decision
3
Decision-making
3
Developing countries
3
Entscheidung
3
Entwicklungsländer
3
Ethnic group
3
Ethnische Gruppe
3
Experiment
3
Frauen
3
Gender
3
Geschlecht
3
Language
3
Markenführung
3
Psychology of advertising
3
Regional cluster
3
Regionales Cluster
3
Semiotics
3
Social Marketing
3
Social marketing
3
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3
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Free
7
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Book / Working Paper
8
Article
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Article in journal
7
Aufsatz in Zeitschrift
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Arbeitspapier
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Working Paper
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Collection of articles of several authors
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Graue Literatur
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Non-commercial literature
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Sammelwerk
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English
14
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Puntoni, Stefano
10
Puntoni, S.
5
Ritson, Mark
3
Schroeder, Jonathan E.
3
Hooge, Ilona E. de
2
Langhe, Bart de
2
Reed, Americus
2
Verbeke, Willem J. M. I.
2
Baumgartner, Hans
1
Braun, Michael
1
Lenoir, Anne-Sophie
1
Lenoir, Anne-Sophie I.
1
Ritson, M.
1
Schroeder, J.E.
1
Schwartz, Eric M.
1
Tavassoli, Nader T.
1
Van Osselaer, Stijn M. J.
1
Verbeke, Willem
1
Verlegh, Peeter W. J.
1
Verlegh, Peeter W.J
1
Weijters, Bert
1
de Hooge, Ilona
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
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ERIM Report Series Reference
4
ERIM report series research in management
3
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research : JMR
1
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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ECONIS (ZBW)
14
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1
"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
Saved in:
2
Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Saved in:
3
Social context and advertising memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
Saved in:
4
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
5
Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
6
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
7
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
8
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
9
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
Saved in:
10
Leveraging digital advertising platforms for consumer research
Braun, Michael
;
Langhe, Bart de
;
Puntoni, Stefano
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 119-128
Persistent link: https://www.econbiz.de/10014634437
Saved in:
1
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