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~subject:"Advertising"
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Advertising
Markenimage
11,059
Brand image
10,808
Markenführung
7,100
Brand management
7,096
Konsumentenverhalten
6,643
Consumer behaviour
6,642
Brand
3,325
Markenartikel
3,302
Relationship marketing
1,887
Beziehungsmarketing
1,886
Social Web
998
Social web
998
Werbewirkung
994
Advertising effects
991
Online-Marketing
917
Internet marketing
907
Designation of origin
883
Herkunftsbezeichnung
883
Tourism marketing
749
Tourismusmarketing
749
Customer satisfaction
670
Kundenzufriedenheit
670
Marketingmanagement
609
Marketing management
607
Destination management
602
Destinationsmanagement
602
Corporate reputation
507
Firmenimage
507
Brand loyalty
497
Deutschland
481
Holiday behaviour
466
Urlaubsverhalten
466
Germany
465
Werbung
450
Persönlichkeitspsychologie
431
Markentreue
430
Personality psychology
430
Viral marketing
429
Virales Marketing
429
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Undetermined
246
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62
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Article
391
Book / Working Paper
60
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Article in journal
374
Aufsatz in Zeitschrift
374
Aufsatz im Buch
15
Book section
15
Graue Literatur
6
Non-commercial literature
6
Arbeitspapier
5
Working Paper
5
Hochschulschrift
2
Thesis
2
Aufsatzsammlung
1
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1
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1
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1
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1
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English
437
German
13
Polish
1
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Gierl, Heribert
6
Romaniuk, Jenni
4
Rosengren, Sara
4
Vashisht, Devika
4
Allan, David
3
Arora, Nilesh
3
Buijzen, Moniek
3
Cohen, Justin
3
Keller, Kevin Lane
3
Ketelaar, Paul E.
3
Kim, Eunice
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Taylor, Charles Raymond
3
Xue, Fei
3
Arli, Denni
2
Ashley, Christy
2
Bahreinizad, Manizheh
2
Bang Nguyen Viet
2
Bauer, Brittney C.
2
Baum, Matthias
2
Bellman, Steven
2
Chae, Boyoun
2
Chang, Hua
2
Cui, Yuanyuan
2
Dahlén, Micael
2
Danbury, Annie
2
Davies, Fiona
2
De Chernatony, Leslie
2
Dens, Nathalie
2
Du, Rex Yuxing
2
Dwinita Laksmidewi
2
Esmaeilpour, Majid
2
Faulkner, Margaret
2
Foroudi, Pantea
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Gould, Stephen J.
2
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Institution
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Universität Mannheim
1
Published in...
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Journal of business research : JBR
22
Journal of marketing communications
21
International journal of advertising : the review of marketing communications
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
15
Journal of promotion management : JPM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
The journal of product & brand management
10
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of internet marketing and advertising : IJIMA
7
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
Asia Pacific journal of marketing and logistics
5
Journal of advertising
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
Psychology & marketing
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
Vision : the journal of business perspective
4
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Asian Academy of Management journal : AAMJ
2
EuroMed journal of business
2
International business and economics research journal
2
International journal of business excellence : IJBEX
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
2
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ECONIS (ZBW)
448
USB Cologne (EcoSocSci)
3
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451
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date (oldest first)
1
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
2
Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G.
-
1996
Persistent link: https://www.econbiz.de/10000553980
Saved in:
3
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
4
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
5
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
6
Wertepräferenzen in der Werbung des Premiumsegments der deutschen Automobilindustrie - eine Imagefrage
Iperen, Rudolf-Jan van
- In:
Kooperation und Effizienz in der …
,
(pp. 133-148)
.
2006
Persistent link: https://www.econbiz.de/10003323045
Saved in:
7
Brand level evidence on the impacts of advertising on beer consumption
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003319276
Saved in:
8
The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising
Henley, Walter Hodges
;
Philhours, Melodie
;
Ranganathan, …
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10003862227
Saved in:
9
Does advertising create sustained firm value? : the capitalization of brand intangible
Wang, Fang
;
Zhang, Xiao-ping Steven
;
Ouyang, Ming
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10003851344
Saved in:
10
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
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