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Social responsibility in advertising : a marketing communications student perspective

Kendrick, Alice; Fullerton, Jami A.; Kim, Yeo Jung - In: Journal of marketing education : JME 35 (2013) 2, pp. 141-154

Persistent link: https://www.econbiz.de/10010204790

Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba

Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342

Persistent link: https://www.econbiz.de/10012203304

Country reputation as a moderator of tourism advertising effectiveness

Fullerton, Jami A.; Kendrick, Alice - In: Journal of marketing communications 23 (2017) 3, pp. 260-272

Persistent link: https://www.econbiz.de/10011705486

Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test

Kendrick, Alice; Fullerton, Jami A. - In: Journal of marketing communications 27 (2021) 2, pp. 207-228

Persistent link: https://www.econbiz.de/10012424774

Advertising education in Australia : looking back to the future

Kerr, Gayle F.; Waller, David; Patti, Charles H. - In: Journal of marketing education : JME 31 (2009) 3, pp. 264-274

Persistent link: https://www.econbiz.de/10003911271

Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments

Kendrick, Alice - In: Journal of Services Marketing 12 (1998) 4, pp. 312-326

Winning customer loyalty and repeat business and eliminating or reducing their reliance on coupons and other forms of price promotion is the goal of many service businesses today. The effectiveness of using advertising specialties (imprinted items given away for free) and price promotions was...

Persistent link: https://www.econbiz.de/10014905618