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Advertising
Brand management
17,773
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17,360
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11,253
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11,141
Consumer behaviour
10,319
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3,119
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1,046
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1,013
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978
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960
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920
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919
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865
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844
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Gierl, Heribert
8
Septianto, Felix
8
Dens, Nathalie
7
Pelsmacker, Patrick de
7
Rosengren, Sara
7
Hayes, Jameson L.
6
Keller, Kevin Lane
6
Ko, Eunju
6
Taylor, Charles Raymond
6
Buijzen, Moniek
5
Kennedy, Rachel
5
Klapper, Daniel
5
Romaniuk, Jenni
5
Rozendaal, Esther
5
Srinivasan, Shuba
5
Bellman, Steven
4
Cohen, Justin
4
Dahlén, Micael
4
Hudders, Liselot
4
Ketelaar, Paul E.
4
Kohli, Chiranjeev
4
Milfeld, Tyler
4
Reijmersdal, Eva A. van
4
Roberts, Kevin W. S.
4
Seo, Yuri
4
Srivastava, R. K.
4
Vashisht, Devika
4
Wang, Jing
4
Adeola, Ogechi
3
Allan, David
3
Allen, Chris T.
3
Arora, Nilesh
3
Beal, Virginia
3
Bernritter, Stefan F.
3
Botzenhardt, Florian
3
Chen, Huan
3
Chioveanu, Ioana
3
Clark, C. Robert
3
Doraszelski, Ulrich
3
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3
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American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
EconWPA
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer Fachmedien Wiesbaden
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Universität Mannheim
1
Université Paris-Dauphine
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
38
International journal of advertising : the review of marketing communications
36
Journal of advertising research
36
Journal of marketing communications
32
Journal of advertising
31
International journal of advertising : the quarterly review of marketing communications
29
Strategic Direction
20
Journal of promotion management : JPM
14
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of promotion management : innovations in planning and applied research
13
Journal of retailing and consumer services
12
The journal of product & brand management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
The journal of brand management : an international journal
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing : EJM
8
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of consumer studies
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing
6
Journal of Consumer Marketing
5
Journal of Product & Brand Management
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of current issues and research in advertising : JCIRA
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
The journal of consumer marketing
5
International journal of production economics
4
International marketing review
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Report / Marketing Science Institute
4
Springer eBook Collection
4
SpringerLink / Bücher
4
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Source
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ECONIS (ZBW)
971
Other ZBW resources
42
USB Cologne (EcoSocSci)
14
RePEc
8
EconStor
1
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1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
3
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
4
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
5
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
6
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
7
Effects of promotional-based advertising on
brand
associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
8
How does
brand
marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
9
Exploring the impact of consumer generated advertising (CGA) on consumer
brand
responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
10
Measuring the impact of branded alcohol advertising and price on
brand
versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
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