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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

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The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia

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What influences online shopping in Nigeria : trust or website quality?

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The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...

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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Lasha, Sarah; Usman, Osly - 2019

interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The … effect of advertising, word of mouth, website quality, risk perception on buying interest. The purpose of this study was to … gain knowledge and test theories about advertising, word of mouth, website quality, risk perception on buying interest …

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Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement

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Leaving something for the imagination : the effect of visual concealment on preferences

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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

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The demand effects of joint product advertising in online videos

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Are they listening? : designing online recommendations for today's consumers

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