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Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls

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Shoppers make up their mind about a product in about the time it takes to read this sentence. (Jack Neff , 2007). In the first 3-7 seconds after a shopper encounters a product on a store shelf, the marketers have the best chance of converting a browser into a buyer by appealing to their senses,...

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I've heard that brand before : the role of music recognition on consumer choice

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Sounds big : the effects of acoustic pitch on product perceptions

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Multi-item scale construction to measure consumers' attitude toward advertising music

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Towards a common terminology for music branding campaigns

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