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Advertising
Social Web
20,859
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20,828
Online-Marketing
13,268
Internet marketing
13,152
Consumer behaviour
7,411
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7,379
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3,309
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3,234
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3,119
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3,087
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2,944
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2,927
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2,879
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2,876
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2,745
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2,741
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1,990
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1,954
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1,787
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1,774
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1,748
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1,702
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9
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8
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7
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7
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6
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5
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European Advertising Academy
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OECD
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ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
International Electronic Publishing Research Centre
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
NET Institute
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1
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1
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International journal of advertising : the review of marketing communications
88
Journal of business research : JBR
44
Journal of marketing communications
44
International journal of internet marketing and advertising : IJIMA
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
35
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of retailing and consumer services
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of promotion management : JPM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing research : JMR
17
Psychology & marketing
16
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
Journal of advertising
12
Journal of marketing
12
Marketing science
11
Strategic Direction
11
Young consumers : insight and ideas for responsible marketers
11
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of marketing research
10
Journal of historical research in marketing
9
Operations research
9
Technological forecasting & social change : an international journal
9
CESifo working papers
8
Electronic commerce research
8
European Advertising Academy
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
SpringerLink / Bücher
8
Cogent business & management
7
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ECONIS (ZBW)
1,939
Other ZBW resources
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EconStor
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1
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
2
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
3
The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara
;
Bellman, Steve
;
Pourazad, Naser
; …
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013
Saved in:
4
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
5
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
6
Consumer Generated Advertising : Konsumenten als Marktpartner in der Werbung
Unterberg, Bastian
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 203-215)
.
2008
Persistent link: https://www.econbiz.de/10003709980
Saved in:
7
Advertising campaigns : new rules for gambling
Russell, Tom
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 95-97
Persistent link: https://www.econbiz.de/10003519494
Saved in:
8
Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
-
2012
Persistent link: https://www.econbiz.de/10009488306
Saved in:
9
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
10
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
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