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Visual research methodologies, branding and magazine readerships

Trigoni, Mirsini - In: Journal of fashion marketing and management 20 (2016) 3, pp. 339-366

Persistent link: https://www.econbiz.de/10011594917

Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Wheeler, Alina - 2006 - 2. ed.

Persistent link: https://www.econbiz.de/10004399191

Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Wheeler, Alina - 2003

Persistent link: https://www.econbiz.de/10004755180

Visual research methodologies, branding and magazine readerships

Trigoni, Mirsini - In: Journal of Fashion Marketing and Management 20 (2016) 3, pp. 339-366

brand loyalty and target different market segments. Design/methodology/approach – This paper draws on material for …, thereby assisting in the analysis of fashion photography and the relationship between fashion items, set design, styling of …, photography, set design and styling of space has received limited attention from scholars. The method of analysing interior spaces …

Persistent link: https://www.econbiz.de/10014868671

Prove it before you promote it : how to take the guesswork out of marketing

Cuno, Steve - 2008

Persistent link: https://www.econbiz.de/10004927156

Cost per incremental action : efficient pricing of advertising

Johnson, Garrett A.; Lewis, Randall A. - 2015

Advertisers seek to maximize profits by investing in advertising. We propose a “cost-per-incremental-action” (CPIA) pricing model which incorporates the causal contribution of advertising in order to achieve the advertisers' objectives such as profit maximization. CPIA pricing aligns...

Persistent link: https://www.econbiz.de/10011807833

The professional identity of accountants : an empirical analysis of job advertisements

Ott, Christian - In: Accounting, auditing & accountability journal 36 (2023) 3, pp. 965-1001

Persistent link: https://www.econbiz.de/10014280424

The mentoring relationship in an advertising agency : mentors training mentees

Buga-Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 450-461

Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job description due to the permanent progress in this field. Therefore, in spite of the academic background, the portfolio, and the training hours, young professionals need to be...

Persistent link: https://www.econbiz.de/10012534654

Symmetry and likeability : prior research and transfer to the field of advertising

Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 3-34

Persistent link: https://www.econbiz.de/10012817648

Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude

Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10012263505

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