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~subject:"Advertising"
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Consumer responses to parodic...
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Advertising
Konsumentenverhalten
78,803
Consumer behaviour
78,372
Werbung
13,706
Online-Marketing
12,807
Internet marketing
12,584
Theorie
10,609
Theory
10,403
Beziehungsmarketing
9,484
Relationship marketing
9,472
Markenführung
8,400
Brand management
8,385
Social Web
8,150
Social web
8,142
Werbewirkung
7,857
Advertising effects
7,633
Markenimage
6,948
Brand image
6,899
USA
6,082
Online-Handel
6,078
Online retailing
6,063
United States
5,766
Customer satisfaction
5,480
Kundenzufriedenheit
5,480
Deutschland
5,461
Electronic Commerce
4,796
Germany
4,688
Markenartikel
4,597
E-commerce
4,554
Brand
4,514
Dienstleistungsqualität
4,316
Service quality
4,313
Einzelhandel
4,272
Retail trade
4,163
Marketingmanagement
3,945
Marketing management
3,895
Experiment
3,575
Verbraucherverhalten
3,572
Viral marketing
3,421
Virales Marketing
3,420
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3,401
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2,044
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Article
6,426
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3,801
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54
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11
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1
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Kaiser, Harry M.
63
Eisend, Martin
48
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
36
Anderson, Simon P.
30
Gierl, Heribert
28
Septianto, Felix
28
Rosengren, Sara
27
Saffer, Henry
27
Kind, Hans Jarle
25
Zaccour, Georges
25
Sethi, Suresh
24
Dahlén, Micael
23
Okazaki, Shintaro
23
Bruhn, Manfred
22
Stafford, Marla Royne
22
Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Nilssen, Tore
19
Yoon, Hye Jin
19
Campbell, Colin L.
18
Dens, Nathalie
18
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Carlson, Les
17
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Bagwell, Kyle
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Liaukonyte, Jura
16
Pepels, Werner
16
Reid, Leonard N.
16
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Institution
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
Université Paris-Dauphine (Paris IX)
8
EconWPA
6
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
NET Institute
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
2
Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
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Published in...
All
International journal of advertising : the review of marketing communications
208
Journal of advertising research
204
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
163
Journal of marketing communications
147
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
International journal of industrial organization
54
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
SpringerLink / Bücher
43
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
CESifo working papers
28
Economics letters
28
Journal of international consumer marketing
27
Applied economics
25
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Source
All
ECONIS (ZBW)
9,652
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
52
BASE
41
Other ZBW resources
7
ArchiDok
2
USB Cologne (business full texts)
1
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date (oldest first)
1
Determining perceptions,
attitudes
and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
2
E-mail
advertising
in Syria : assessing beliefs,
attitudes
, and behaviors
Mahmoud, Ali Bassam
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
Saved in:
3
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
4
Factors affecting
attitudes
and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
5
Use of lifestyle segmentation for assessing consumers'
attitudes
and behavioral outcomes towards mobile
advertising
Zaheer, Nauman
;
Kline, Mihael
- In:
Market : review for marketing theory and practice
30
(
2018
)
2
,
pp. 213-229
Persistent link: https://www.econbiz.de/10011994904
Saved in:
6
Users awareness of native
advertising
from Instagram media publishers : the effects of Instagram's branded content tool on
attitudes
and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
7
A framework for Facebook
advertising
effectiveness : a behavioral perspective
Wiese, Melanie
;
Martínez-Climent, Carla
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
Saved in:
8
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
9
Can
advertising
compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
10
Negative consequences of storytelling in native
advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
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