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~subject:"Advertising"
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Advertising
Konsumentenverhalten
79,075
Consumer behaviour
78,642
Entscheidung
23,157
Decision
19,917
Theorie
15,446
Theory
15,201
Beziehungsmarketing
8,761
Relationship marketing
8,750
Markenführung
7,338
Brand management
7,335
Markenimage
6,505
Brand image
6,481
USA
5,886
United States
5,650
Online-Handel
5,406
Online retailing
5,393
Kundenzufriedenheit
5,371
Customer satisfaction
5,369
Experiment
5,206
Deutschland
4,594
Social Web
4,586
Social web
4,584
Online-Marketing
4,342
Internet marketing
4,319
Dienstleistungsqualität
4,292
Service quality
4,287
Germany
4,215
Brand
4,207
Markenartikel
4,203
Einzelhandel
4,115
Retail trade
4,035
Verbraucherverhalten
3,558
Werbewirkung
3,551
Electronic Commerce
3,532
Advertising effects
3,513
E-commerce
3,422
Emotion
3,406
Werbung
2,906
Privater Konsum
2,850
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1,412
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546
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2,196
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655
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13
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2,102
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85
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Septianto, Felix
21
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Chan, Kara
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Quach, Sara
8
Stafford, Marla Royne
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Shin, Jiwoong
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Yoon, Hye Jin
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Marketing Science Institute
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
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International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
102
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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All
ECONIS (ZBW)
2,848
EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
3
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date (oldest first)
1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
A theory of stable price dispersion
Myatt, David P.
;
Ronayne, David
-
2019
-
Revised: October, 2019
Persistent link: https://www.econbiz.de/10012193912
Saved in:
3
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
4
Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena
;
Bui, M̃y
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
Saved in:
5
Effects of different types of framing in advertising messages on human
decision
behaviour
Burböck, Birgit
;
Kubli, Viktoria
;
Maček, Anita
; …
- In:
International journal of diplomacy and economy
5
(
2019
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012020378
Saved in:
6
Marketing communication strategies and consumer financial
decision
making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
7
Joint
decision
on pricing and advertising for competing retailers under emergency purchasing
Bin, Liu
;
Xindi, Ma
;
Rong, Zhang
- In:
Economic modelling
39
(
2014
),
pp. 257-264
Persistent link: https://www.econbiz.de/10010421850
Saved in:
8
#loweshatesmuslims : consumer ethical
decision
making related to corporate advertising choices
Gerlich, R. Nicholas
;
Drumheller, Kristina
;
Kinsky, Emily
; …
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 121-128)
.
2013
Persistent link: https://www.econbiz.de/10010191272
Saved in:
9
Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye
;
Dondio, Pierpaolo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
Saved in:
10
Advertising or recommender systems? : a game-theoretic analysis of online retailer platforms'
decision
-making
Wang, Yan
;
Mei, Shue
;
Zhong, Weijun
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
6
,
pp. 2119-2132
Persistent link: https://www.econbiz.de/10013466596
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