Narrow search
Showing 1 - 10 of 806
Cover Image
Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes; Leung, Benson Tsz Kin - 2022
Persistent link: https://www.econbiz.de/10013179721
Cover Image
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Cover Image
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van; Hooijdonk, Charlotte van; … - In: International journal of advertising : the review of … 42 (2023) 2, pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Cover Image
Distracted from comparison : product design and advertisement with limited attention
Johnen, Johannes; Leung, Benson Tsz Kin - 2022
Persistent link: https://www.econbiz.de/10013186145
Cover Image
Compliance to Islamic marketing practices among businesses in Malaysia
Abdullah, Kalthom; Mohd. Ismail Ahmad - In: Journal of Islamic marketing : JIMA 1 (2010) 3, pp. 286-297
Persistent link: https://www.econbiz.de/10008701575
Cover Image
(The lack of) fluency and perceptions of decision making
Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Cover Image
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta; Kamleitner, Bernadette; Biswas, Dipayan - In: Journal of marketing research 57 (2020) 2, pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Cover Image
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.; Mukherjee, Anirban; Chattopadhyay, Amitava - In: Journal of marketing research 60 (2023) 4, pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Cover Image
Identification of marketing strategies influencing consumers' perception of healthy food products and triggering purchasing decisions
Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422
healthy perception of pre-packaged food and buying behaviour of young consumers. (3) Methods: Online survey (N = 130) of 18 … factors in fostering a healthy perception of pre-packaged food products. These results highlight the need for policies to …
Persistent link: https://www.econbiz.de/10014281847
Cover Image
Privacy in online markets : a welfare analysis of demand rotations
O'Brian, Daniel P.; Smith, Doug - 2014
Persistent link: https://www.econbiz.de/10010473250