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De Chernatony, Leslie - 1991

Persistent link: https://www.econbiz.de/10000131920

De Chernatony, Leslie - 1991

Persistent link: https://www.econbiz.de/10000131921

Zenetti, German; Klapper, Daniel - In: Journal of retailing 92 (2016) 3, pp. 352-372

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Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84

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