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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2009
readers, if we consider newspapers), or by both. We show that the scope for raising revenues from consumer payment is …
Persistent link: https://www.econbiz.de/10003861802
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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Søgard, Lars - 2009
Persistent link: https://www.econbiz.de/10003872504
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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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Advertising, society and consumer culture
Hovland, Roxanne; Wolburg, Joyce M. - 2010
Persistent link: https://www.econbiz.de/10003908723
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The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh; Tsai, Chia-ching; Cheng, Yin-hui; … - In: Journal of business and psychology 24 (2009) 4, pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
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Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity
Sheehan, Kim Bartel - In: Advertising theory, (pp. 269-280). 2012
Persistent link: https://www.econbiz.de/10009524155
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Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
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Consumer readings of green appeals in advertisements
Oyedele, Adesegun; Dejong, Penny - In: Journal of promotion management : JPM 19 (2013) 4, pp. 435-451
Persistent link: https://www.econbiz.de/10010198656
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Celebrity influences on young consumers : guiding the way to the ideal self
Yurdakul Şahin, Dicle; Atik, Deniz - In: Izmir review of social sciences 1 (2013) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10009791196
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Integrated marketing communication and goods as toys : marketing childhood to adults
Lucas, Paul A. - In: Integrated marketing communication : creating spaces …, (pp. 53-70). 2016
Persistent link: https://www.econbiz.de/10011558304