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Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib; Rehman, Umair; Ding Hooi Ting; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
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Medienwandel kompakt 2008 - 2010 : Schlaglichter der Veränderung in Medienökonomie, -politik, -recht und Journalismus - ausgewählte Netzveröffentlichungen
Krone, Jan - 2011 - 1. Auflage 2011 (Online-Ausg.)
Internet.Die Beiträge entstammen den bekanntesten deutschen Netzpublikationen/Blogs (zum Beispiel der mit dem Grimme Online …, stellt gleichermaßen einen Effekt des Medienwandels dar. Das zunehmend unübersichtliche Internet mit seiner Vielzahl an … gefilterten, kompakten Überblick über die Umbrüche der Medienlandschaft durch die Digitalisierung, das Internet.Die Beiträge …
Persistent link: https://www.econbiz.de/10012015342
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
Persistent link: https://www.econbiz.de/10013167353
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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The perception of media messages by preschool children
Šramová, Blandína; Pavelka, Jirí - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
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Social advertisement awareness and social media engagement attitude of consumers : an empirical examination
Shanthi, R.; Rekha, M.; Priya, J. Bhanu - In: International journal of public sector performance … 9 (2022) 1/2, pp. 190-210
Persistent link: https://www.econbiz.de/10012800725
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Audience members' goals of media use and processing of advertisements
Juntunen, Arja - 2001
Persistent link: https://www.econbiz.de/10001565737
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Privacy concerns about personalized advertising across multiple social media platforms in Japan : the relationship with information control and persuasion knowledge
Morimoto, Mariko - In: International journal of advertising : the review of … 40 (2021) 3, pp. 431-451
Persistent link: https://www.econbiz.de/10012586668
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Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849
Persistent link: https://www.econbiz.de/10013209442