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~subject:"Advertising"
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Advertising
Werbung
13,904
Werbewirkung
3,969
Advertising effects
3,907
Consumer behaviour
3,801
Konsumentenverhalten
3,693
Online-Marketing
2,115
Internet marketing
2,113
Mobile application
1,763
Mobile Anwendung
1,749
Computerspiel
1,606
Theorie
1,524
Video game
1,499
Theory
1,483
advertising
1,409
USA
1,213
Deutschland
1,083
United States
1,045
Marketing
1,020
Brand management
907
Markenführung
886
Social Web
883
Social web
881
Mobilkommunikation
827
Mobile communications
826
Marketingmanagement
713
Marketing management
699
Germany
633
Brand image
561
Markenimage
559
Spieltheorie
547
Game theory
546
Internet
539
Preismanagement
495
Pricing strategy
495
Markenartikel
473
Wettbewerb
450
Mobile business
400
Mobile Business
399
Brand
394
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4,424
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2,097
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56
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11
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1
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787
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Kaiser, Harry M.
63
Eisend, Martin
49
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Gierl, Heribert
31
Anderson, Simon P.
30
Septianto, Felix
30
Rosengren, Sara
29
Dahlén, Micael
27
Saffer, Henry
27
Mueller, Barbara
26
Kind, Hans Jarle
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Chan, Kara
24
Sethi, Suresh
24
Bruhn, Manfred
23
Stafford, Marla Royne
23
Huh, Jisu
22
Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
21
Ford, John B.
20
Kinnucan, Henry W.
20
Yoon, Hye Jin
20
Campbell, Colin L.
19
Carlson, Les
19
Dens, Nathalie
19
Nilssen, Tore
19
Terlutter, Ralf
19
Reid, Leonard N.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Bagwell, Kyle
16
Hackley, Christopher E.
16
Jerath, Kinshuk
16
Jullien, Bruno
16
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
Université Paris-Dauphine (Paris IX)
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
EconWPA
6
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
NET Institute
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
OECD
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
2
Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
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Published in...
All
Journal of advertising research
216
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
149
European Journal of Marketing
142
Journal of Consumer Marketing
136
Young Consumers
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
73
European journal of operational research : EJOR
67
Journal of retailing and consumer services
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
International Marketing Review
59
Strategic Direction
58
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
46
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
37
Marketing letters : a journal of research in marketing
35
Journal of global marketing
34
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Source
All
ECONIS (ZBW)
9,852
Other ZBW resources
890
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
53
BASE
41
ArchiDok
2
USB Cologne (business full texts)
1
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date (oldest first)
1
Advertising
in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
2
Players' attitudes towards
advertising
in mobile games
Christino, Juliana Maria Magalhães
;
Cardozo, Erico …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10015065561
Saved in:
3
Location-based
advertising
on mobile devices : a literature review and analysis
Bauer, Christine
;
Strauss, Christine
- In:
Management review quarterly : systematic literature …
66
(
2016
)
3
,
pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
Saved in:
4
Native
advertising
in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
5
The mediating role of popularity rank on the relationship between
advertising
and in-app purchase sales in mobile application market
Oh, Yun Kyung
;
Min, Jihong
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1311-1322
Persistent link: https://www.econbiz.de/10011350583
Saved in:
6
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
7
Virtual reality
advertising
with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
8
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
9
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
10
Examining the intersection of race and gender in video game
advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
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